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Tivo Gives Advertisers Last Word

Discussion in 'General Satellite Discussion' started by Darkman, Nov 28, 2006.

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  1. Darkman

    Darkman Hall Of Fame DBSTalk Gold Club

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    Digital video recording pioneer rolls out new advertising program as investors await earnings.

    November 28, 2006

    By Brian Caulfield

    Addressing the concerns of advertisers who worry digital video recorders could allow viewers to zap past their commercials, Tivo said Wednesday it will allow advertisers to insert ads after a program has played.

    The offering, dubbed “Program Placement,” will allow advertisers to target audiences watching specific shows. Burger King, General Motors, MasterCard, The Weather Channel, and Court TV have all signed up for the program.

    The new offering was announced after a federal judge in Texas rejected satellite television service EchoStar Communications’ request for a new trial in its patent dispute with Tivo, which won an $89.6-million jury verdict earlier this year...

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    ( The entire article is at the following source: http://www.redherring.com/Article.aspx?a=19931&hed=Tivo+Gives+Advertisers+Last+Word )
     
  2. Earl Bonovich

    Earl Bonovich Lifetime Achiever

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    Oh that is going to go over big...

    Especially if TiVo doesn't allow you a method to skip past those inserted advertisements.
     
  3. Darkman

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  4. Darkman

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    By Paul Bond

    Nov 29, 2006

    Before deleting that television show you just watched courtesy of TiVo, you'll be given the option to view a commercial, the latest in a series of enhancements the DVR pioneer will launch in an effort to profit from the proliferation of ad-skipping...

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    ( The entire article is at the following source: http://www.hollywoodreporter.com/hr...ness/news/e3i7667731acf7f75de610503eb10450729 )
     
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