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TiVo: Things Are Getting Better, Really

Discussion in 'DIRECTV General Discussion' started by Nick, Mar 9, 2006.

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  1. Nick

    Nick Retired, part-time PITA DBSTalk Club

    21,838
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    Apr 23, 2002
    The...
    "...the fourth quarter was our best...quarter ever"

    While TiVo on Wednesday reported a net loss and lower net
    subscriber enrollments for its fiscal fourth quarter, the DVR
    pioneer said things are getting better at the company.

    TiVo-owned subscription net additions were 183,000 for the
    quarter, compared to 251,000 reported during the fiscal fourth
    quarter of last year. The company attributed the net subscriber
    decline to a more challenging competitive environment.

    However, TiVo also said fourth quarter results suggest an
    improvement in year-over-year trends.

    Said CEO Tom Rogers, "During the last six months, we have
    implemented a number of marketing programs designed to
    support our long-term goal of driving increased scale in our
    subscription base. We are starting to see the results of these
    programs as the fourth quarter was our best on-line quarter
    ever through TiVo.com."

    The CEO added, "One of the key ways to drive our subscription
    base is to continue to differentiate TiVo's service features
    from those of generic DVRs, which is an important driving
    force for us in 2006." The efforts include a new pricing initiative,
    a partnership with Verizon Wireless for mobile programming
    and the TiVo KidZone, a programming tool for parents.

    Rogers also said most new subscribers who signed up for
    service during the quarter agreed to a minimum one-year
    period, which will help further reduce churn.

    Separately, and as expected, TiVo added 173,000 DirecTV
    subscriptions during the quarter. That compares to 379,000
    enrolled during the third quarter and 447,000 net DirecTV
    additions for fourth quarter of last year.

    TiVo also reported a net loss of $34.4 million in the fourth
    quarter, compared to a net loss of $79.8 million for the same
    period in 2004.

    The company also unveiled new pricing plans which start at
    $19.95 a month or $224 pre-paid for a one-year commitment,
    $18.95 or $369 pre-paid for a two-year commitment, and $16.95
    or $469 prepaid for a three-year commitment.

    www.SkyReport.com - used with permission
     
  2. TMullenJr

    TMullenJr Godfather

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    Feb 22, 2006
    $20 a month?????

    I think somebody over there is smoking something!
     
  3. Earl Bonovich

    Earl Bonovich Lifetime Achiever

    30,092
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    Nov 15, 2005
    $20 a Month?... and that is if you pre-pay for the entire year?

    Yikes.
     
  4. AllieVi

    AllieVi Hall Of Fame

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    Apr 10, 2002
    TiVo is an example of a well-respected company that just can't seem to make money. It's another example of the fact that a good product is no guarantee of commercial success (i.e., profitability).
     
  5. Bobman

    Bobman Hall Of Fame

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    Jan 3, 2006
    Just like the Mac computers and Beta VCR's.
     
  6. Clint Lamor

    Clint Lamor Hall Of Fame

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    Nov 15, 2005
    From another post I thing maybe the $19.95 a month includes hardware. Here is a quote from their release:

    Under TiVo's new pricing plans to be launched next week, subscribers will not have to pay for a DVR box, which currently costs about $50 after rebates. Instead, they will pay $19.95 a month, or $224 prepaid, for a one-year commitment; $18.95 a month, or $369 prepaid, for a two-year commitment; and $16.95 a month, or $469 prepaid, for a three-year commitment.
     
  7. MikeW

    MikeW Hall Of Fame

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    May 16, 2002
    There will no longer be an option for "lifetime" subscriptions.
     
  8. Chris Freeland

    Chris Freeland Hall Of Fame

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    Mar 23, 2002
    Will the price still be $12.95/mo after the 1 - 3 year commitment or pre-paid period ends? Will their will be a 1 - 3 year pre-payed option available at a discounted rate once your 1 - 3 year commitment is up? I also read the lifetime subscription is being eliminated.

    Doing the pre-paid option would be the way to go, the way I understand it you would not have a monthly fee for 1 - 3 years. With a 1 year commitment the $224 pre-paid price is like buying a decent DVD-R with all the Tivo extras and no monthly payments for 1 year.

    Once Tivo comes out with their digital cable ready 2-tuner box with cable card, if the pre-paid price is not too expensive, I might consider it. More then likley I will upgrade to a Comcast DVR in the next day or two for now, it will only cost me $3/mo more since it will replace 1 of 2 STB's on my account and 1 is included in my package price. If the rumors are true that the Tivo enhanced DVR service coming latter this year from Comcast is only going to be a extra $3/mo, I will likely go this rout.
     
  9. AMike

    AMike Godfather

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    Nov 21, 2005
    Wow...I'm glad I bought my lifetime subscription on my SA Tivo back when I first got it way back when (I think I paid $150 for it). I was able to transfer my subscription from my original box to the Series 2 that I have thanks to buying an extended warranty through CircuitCity.
     
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