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TNS Media launches audience measurement product using DirecTV set-top box data

Discussion in 'DIRECTV General Discussion' started by skyboysea, Jan 28, 2009.

  1. skyboysea

    skyboysea Icon

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    The complete press release is at http://www.tns-mr.com/news/01282009.htm
     
  2. bonscott87

    bonscott87 Cutting Edge: ECHELON '07

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    Where do I sign up? I'd love someone to know that I watch all the shows that get canceled all the time...
     
  3. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    I wonder if it uses the same data already being sent from receivers.
     
  4. dhhaines

    dhhaines Hall Of Fame

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    You must watch the same shows that I do then. :sure:

    I think that "real time" rating systems like this are great. It gives a better feel of how people are watching TV.
     
  5. dodge boy

    dodge boy R.I.P. Chris Henry

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    I'm all in to this if they give the users some small discount....
     
  6. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    There are a couple folks I know very well ,who already participate in direct-monitoring at this time...so this should be an interesting thing...depending on how it is executed...

    Other viewing monitoring services use viewer-based devices to obtain data on all of their access habits, including both TV and radio, for example.
     
  7. Greg Alsobrook

    Greg Alsobrook Lifetime Achiever

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    :lol: My thoughts exactly. I'd also like so sign up for this.
     
  8. say-what

    say-what Active Member

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    I was once a Nielsen household for a year, it didn't help :(
     
  9. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    If they are using the data they've already gathered, why would you need the discount?
     
  10. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    Indeed.

    The other service I referenced pays a very small/nominal fee to its participants...but more important, gets and records actual viewer data (daily) and based on TV & radio channels, the time accessed, and specific programming. That would appear to be the optimum data.
     
  11. Maverickster

    Maverickster Godfather

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    I see...DirecTV's focus has been on selling their subs usage data rather than improving their subs user experience (by, say, I don't know, adding measurably more HD content)...I see....

    --Mav
     
  12. Jeremy W

    Jeremy W Hall Of Fame

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    Obviously the data gathering is on-going, and DirecTV is making money off of it.
     
  13. hdtvfan0001

    hdtvfan0001 Well-Known Member

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    As is Dish, Comcast, and almost any other provider...
     
  14. Game Fan

    Game Fan Baseball Is Life

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    I was too. No discounts here, either. :(
     
  15. MercurialIN

    MercurialIN Hall Of Fame

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    As much as I use my primary DVR/watch TV, I'd probably sign up, if it was possible to do so. :)
     
  16. Jeremy W

    Jeremy W Hall Of Fame

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    Can you provide any proof to back this up? I don't recall seeing any press releases stating that Dish, Comcast, or any other provider partnered up with a ratings service to directly provide customer viewing data.
     
  17. ASAOG

    ASAOG AllStar

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    The Active channel already lists what people are currently watching in order of popularity. I wonder where this data comes from and how it differs from this service?
     
  18. iamqnow

    iamqnow Legend

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    Of course they Know. Did you forget about the camera in all te D" receivers?
     
  19. fornold

    fornold Legend

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    I don't know about the other providers listed, but TIVO "shares" data with Nielson.
     
  20. bosco10021

    bosco10021 Icon

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    Do we have an option to opt out?
    If so how?

    Sounds too much like Big Brother watching for my liking.
     

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