It's surprising that you have the views you do. Seems there is evidence that their costs are out of control. I can see why it would be hard to keep up with 20% annual increases in "manufactured" costs. Increased channels is a self-inflicted wound. You know it is getting bad when they replay a show on another channel. They created more channels purely so they could sell more ads. The amount of programming hasn't increased. They are just replaying stuff even more. Now you're saying that the ad revenue has dropped. Imagine that. So in the end they added more cost (in infrastructure, not content) and didn't get any return. These business people couldn't find their ... But wait... the consumer will bail them out! Just like I said... the end of skipping is coming. Get a new IT department. And stop playing games with promotions - no excuse for self-inflicted wounds.