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What good was D12

Discussion in 'DIRECTV Programming' started by s57061b, Nov 11, 2010.

  1. Hoosier205

    Hoosier205 Active Member

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    Absolutely. Some folks just want to create an issue where one does not exist. You would think it was the first commercial they had ever seen.

    Here is now Don Draper would respond: http://www.youtube.com/watch?v=R9DCafQqHJA
     
  2. Hoosier205

    Hoosier205 Active Member

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    They clearly say it is for increased capacity to allow for more HD channels. They have added additional HD channels since that time. I assume that most people believe it was for the very reason DirecTV said it was. Of course they wouldn't use all of it though. Using all of it would leave them with no room to add anything else prior to another satellite launch. They have to leave room to allow for flexibility and future additions. They have added channels since launching D12 and they will add more.
     
  3. thelucky1

    thelucky1 Icon

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    I believe yes they wanted the consumer to perceive Directv would have 200+ HD channels. :)
     
  4. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    I see we reached into our bag of canned answers again. Since I don’t sidestep questions. No, you didn’t hit a nerve.

    At no point did I assume we’d get 200+ HD channels. Did you not comprehend my post? I know you’re just trying to get under people’s skin. It won’t work with me. Please reread my posts. At no point did I say DIRECTV lied, or they promised 200+ HD channels. This is not about 200+ HD channels or capacity. This is about deceptive marketing.

    So, maybe I’ll ask a third time; Why didn’t they put “capacity” in big bold letters too?

    Thanks for proving my point yet again.
     
  5. tkrandall

    tkrandall Hall Of Fame

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    Wow, you guys watch a lot of programming I have hardly even heard of. Not sure what that says. :sure: I subscribed to HBO early this year for 3 months in order to get The Pacific, but that is the first time I have ever subscribed to a premium. During that time I really did not see anything else in their lineup that caught my interest, besides an occasional movie. Similarly 2 or 3 runs at 3-months-free with the Showtime channels essentially went untapped - just nothing much there worth watching IMO.

    Back on topic, the lack of more mainstream HD channels like BBCA coming on-line post D12's launch has indeed been a disappointment. That said, I did not fool myself into believing "capacity for" meant "we will deliver".
     
  6. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    I know, I heard it the very first time. This is about deceptive marketing.

    I’ll ask the same question again. Why didn’t they put “capacity” in big bold letters too?
     
  7. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    Your avatar rules. Capacity is clearly what DIRECTV was trying to convey.
     
  8. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    Why should they? 200+ Channels is more eye catching & shorter...Capacity isn't a buzz word.
     
  9. Hoosier205

    Hoosier205 Active Member

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    ...because there was no reason to. :rolleyes: There was no deceptive marketing. They were clear. They were advertising an increase in their capacity allowing them to deliver HD channels. Once again, you failed to understand that. That is a failure on your part, not theirs. Is that clear enough? Do you require both audible and visual aids? If you believe this was deceptive marketing, you lack an understanding of marketing.
     
  10. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    BINGO
     
  11. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    :welcome_s
     
  12. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    And it would be deceptive marketing had they not clearly stated "capacity." So, your claims of deception are false.
     
  13. harsh

    harsh Beware the Attack Basset

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    Remember that the stated weight is "prior to cooking".
     
  14. tkrandall

    tkrandall Hall Of Fame

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    This seems to all be dancing around a question of ethics.

    To counter what you are saying in the quote above, it is not required nor always practiced that effective marketing be constructed so as to convey information in a certain way knowing that some people will believe/wish/convince themselves it is saying something more than it factually is. While constructing marketing messages in such a fashion is common, it is also an intentional choice to take that tack. It also has the downside of fostering a group of disgruntled customers who become dissatisfied when what they wanted to believe or thought they heard does not in fact transpire.

    So, choosing to go in the direction of crafting your advertising messages in a manner that it will knowingly will result in some people to hold the wrong understanding or to mislead themselves, is at a minimum a debatable choice as to its advisability.

    Note that I am not saying what DirecTV did fits any legal definition of being deceptive. I am a big boy and can read and discern for myself. But it does strike me as coy - personally, not something I care for in any advertising, because when I pick up on it, I can't help but think they wanted to mislead me without having succeeded in doing so. To which I ask the question why did they feel that to be necessary??
     
  15. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    No, that would have been “false advertising”. They are not guilty of that.


    If the product pitch was “capacity”, why did the verbiage read 200+ HD “channels”? Simply put, deception. There’s a huge difference from “false advertising” and “deceptive advertising”. I’m not knocking DIRECTV. They’re simply doing what everyone else does. Push the boundaries to obtain more $. I get that. What I don’t get, why some people cannot see this and insist on defending DIRECTV. I’ll drop it. I cannot force people to take off their blue sunglasses.
     
  16. Herdfan

    Herdfan Well-Known Member

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    Teays...
    Was the ad incorrect? No. Does it state an untruth? No.

    But it does convey a message that is not accurate. Why? Because that is what marketers do. They take facts and spin them into ads designed to use facts to get the viewer to make incorrect inferences. Don't think the marketers don't know that views won't think there are 200 channels. Otherwise there is no reason to include it.
     
  17. Hoosier205

    Hoosier205 Active Member

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    It was the capacity for more than 200 channels. You cannot spin it any other way...no matter how often you try. We aren't defending DirecTV. We are defending reality. You either refuse to or incapable of understanding what those realities are. There was nothing deceptive or dishonest about the way in which this was marketed. There can be differences of opinion, but not in this case. Your claims are false.
     
  18. Hutchinshouse

    Hutchinshouse Hall Of Fame

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    :lol:

    Nice try.

    :backtotop
     
  19. Hoosier205

    Hoosier205 Active Member

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    Thank you for admitting you were wrong all along. We'll just start with that next time and save ourselves some time. :lol:
     
  20. bcampbell

    bcampbell AllStar

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    I do have to agree...when watching that ad, if you had the volume down or weren't paying attention to the audio, they certainly were trying to perceive they have 200+HD Channels "All the Time". That is very plain. This was creative marketing on their part. It clearly states "capacity" in the audio portion of the spot but does not in any way point that out in the video only portion. As a fellow marketer there is nothing at all wrong with creative marketing however I think we all know the message they were hinting at...that they have 200+HD Channels.
     

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