I'm sure some of the more electronically inclined may be able to clarify some details for me, but... What's makes Monster Cable so much better than the cables that I pick up from Radio Shack? I have an old article from Forbes that much of the markup is in profit margins. And, what's the deal with the "gold-plated" plugs verses the tin-plating? They may be dissimilar materials, but we're talking about a connection with a large surface area, not a pin-point connection like a memory stick in a computer. Yet, if I want a 3 foot cable (for better organization), they are only available as gold-plated cables. The shortest non-gold-plated cable is 6 feet long. And, what difference does the material in the cable make? Granted, copper has more resistance than say silver or gold, but again, for short cable runs, what does the difference make? Finally, how come I can't find any hard data on differences between cable? I expect some measurements saying that "actual resistance was 6 ohms, compared with similar cables." But, what I see is more anecdotal evidence along the lines of "I switches from Brand X to the more expensive Brand Y, and man, it looked and sounded better." Quite frankly, I don't trust anyone's ears as a judgment of quality. Sorry to vent like this, but Tony's post kinda pushed my pet peeve. I was at Fry's for a component video cable primarily so that the cable was color coded. I think the monster cable was $49-59 for a six foot length. Somewhat hidden (it took me five minutes of searching) got me a RCA component video cable for $12.95. Why color coded? So that I can plug and unplug the DVD player from the main TV.