so let's compare fire vs. water or apples to peas...SD is going to look bad no matter what type of provider you have, on an HDTV. I know that on DTV, if I "pillar box" an SD channel the picture is almost as sharp as HD full screen. Watch a standard DVD from a standard DVD (no upconversion) and you will see the same poor quality as your claiming about TV providers. In topic though, I live in a Cox market and my roomie noticed in 30 secs. The difference of our pathetic cable vs DTV. She could have cared less until she saw it for herself.