1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Who is winning the PR War? DTV or Viacom?

Discussion in 'DIRECTV General Discussion' started by mitchflorida, Jul 19, 2012.

Who is winning the PR War? DirecTV or Viacom

  1. DirecTV is winning the PR War

    0 vote(s)
    0.0%
  2. Viacom is winning the PR War

    140 vote(s)
    98.6%
  3. They are tied.

    2 vote(s)
    1.4%
  1. mitchflorida

    mitchflorida Godfather

    536
    18
    May 18, 2009
    It's been going on for about a week now. Who is winning the PR War? Viacom or DirecTV? Who should hold out for a better deal?

    Viacom's Cable Channels have lost 22% of their viewership since they told DTV to take them down . MTV and Nickelodeon especially hard hit. Disney used the opportunity to clinch a quick deal on Disney Jr.

    Has DirecTV lost 22 percent of their subscribers over the blackout? No , but they have been giving out credits left and right to anyone who picks up the phone and asks them for it.

    So who is winning now: DTV or Viacom, or are they both losers?
     
  2. Taltizer

    Taltizer Legend

    189
    0
    Sep 26, 2007
    The only loser right now are the Directv customers.
     
  3. Tom Robertson

    Tom Robertson Lifetime Achiever DBSTalk Club

    21,331
    247
    Nov 15, 2005
    And the Viacom sponsors, thus the Viacom investors, etc.

    There are no winners.

    As for the PR side... I admit to being biased but some of the best analysis I've seen seems to indicate DIRECTV's PR is slightly better. They've been very good at using social media. Don't forget Viacom stumbled with the removal of their shows from the web for ALL customers, not just DIRECTVs. That musta hurt...

    And DIRECTV has ways to connect to their customers that Viacom can't--directly via the receivers. :)

    Cheers,
    Tom
     
  4. thomas_d92

    thomas_d92 AllStar

    85
    0
    Nov 29, 2004
    I say the winner are the Directv customers since the trash Viacom puts on is not there.
     
  5. BattleScott

    BattleScott Hall Of Fame

    2,353
    7
    Aug 28, 2006
    I think directv has far more to lose than Viacom in terms of public opinion, so they are playing the game much harder.
     
  6. MysteryMan

    MysteryMan Well-Known Member DBSTalk Club

    8,452
    515
    May 17, 2010
    USA
    Any time you shoot yourself in the foot it hurts. And that's what Viacom did when they pulled their shows from the web for all customers. As I posted on IPTVC that has to be the brain fart of the year.
     
  7. joed32

    joed32 Hall Of Fame

    2,763
    29
    Jul 27, 2006
    I haven't heard any PR spin from either side.
     
  8. mitchflorida

    mitchflorida Godfather

    536
    18
    May 18, 2009
    The continuing network carriage dispute between Viacom and DirecTV could lead to mergers and acquisitions - no matter which party prevails, according to one industry analyst.

    "Either outcome could have implications for potential industry consolidation," Evercore Partners analyst Bryan Kraf tsaid in a report Thursday. "If Viacom and AMC prevail against DirecTV and Dish, respectively, we believe it will increase the probability of [satellite TV] consolidation and encourage cable operator consolidation."

    The analyst expressed surprise that no agreement has been reached yet. "We never thought a cable network with the scale of Viacom would be off the air for even a week," he said. "We will likely look back on this dispute and the outcome of the Dish-AMC dispute and conclude that the large distributors have more leverage than originally perceived when up against all but the largest programmers."

    Kraft called the big four broadcast networks, Walt Disney's ESPN and News Corp.'s Fox News "Gorilla networks", meaning that they have disproportionate negotiating leverage and, practically speaking, almost unlimited pricing power with distributors. This leaves their owners News Corp., Disney and CBS Corp. "very well positioned."

    However, it raises questions about the pricing power, "and potentially the sustainability of the higher multiples" at Discovery Communications, AMC and Scripps Networks, he said. "It also leaves Viacom and Time Warner in an OK position given their broad content portfolios and lower multiples."

    Kraft said he sees four key sticking points in the carriage talks. First, Viacom wants a 30 percent rate increase in year one of the new contract to bring DirecTV in line with other distributors, "while DirecTV effectively contends that other distributors are overpaying because they happened to sign their contracts with Viacom before ratings declined sharply," he said.

    Second, Viacom wants DirecTV to carry Epix on a bundled basis, while DirecTV only wants to carry Epix a la carte. Third, Viacom wants broader distribution of its networks across programming tiers, while DirecTV wants to be able to offer smaller packages.
    Finally, "DirecTV wants in and out-of-home streaming rights included in the new deal," Kraft suggested. "Viacom wants compensation for these rights."

    Kraft argued that the companies need to reach a new deal "given the profits that Viacom would lose without DirecTV carriage, and DTV wants to offer the programming as long as DirecTV can procure it at a fair price."

    He estimated the DirecTV subscriber loss breakeven point at 1.15 million subscribers. He also estimated that the loss of DirecTV as a distributor is costing Viacom about $14 million per week.


    http://www.hollywoodreporter.com/news/analyst-directv-viacom-spat-could-351691
     
  9. VARTV

    VARTV Godfather

    482
    0
    Dec 14, 2006
    Virginia...
  10. mitchflorida

    mitchflorida Godfather

    536
    18
    May 18, 2009

    No? DirecTV is flooding the Internet, including this website, with advertising defending their position. The same from Viacom but not nearly as much, unless you go to one of their sites.
     
  11. VARTV

    VARTV Godfather

    482
    0
    Dec 14, 2006
    Virginia...
    I'm getting a lot of Google's AdChoice ads when visiting media related websites. That doesn't mean Viacom isn't doing the exact same thing...
     
  12. SPACEMAKER

    SPACEMAKER Freethinker

    3,183
    16
    Dec 11, 2007
    Mason, MI
    Twitter feeds and Facebook pages are full of people blaming both sides. But more people seem to realize that Viacom caused this mess.
     
  13. Carl Spock

    Carl Spock Superfly

    4,567
    0
    Sep 3, 2004
    Where's the "both are losing" choice?

    I think DirecTV has managed their PR better so far but winning? Hardly.
     
  14. mitchflorida

    mitchflorida Godfather

    536
    18
    May 18, 2009
    DirecTV also has another big advantage. DTV routinely spends millions of dollars advertising their product directly to the public. They can just change the ad copy to react to this crisis. Viacom does very little direct advertising to the public, other than on their various channels (which we can't see because of the blackout) and their websites. DTV ad budget stays the same, Viacom would have to skyrocket to keep up with them.

    I would also agree that ESPN and Fox News are "Gorilla networks". They can both name their price, and DTV would almost have to go along with it.
     
  15. raott

    raott Hall Of Fame

    2,292
    67
    Nov 23, 2005
    I unfollowed D* on Twitter because it became nothing more than a spam of retweets about how right they were. At least they made changes to the guide and no longer have 3 guide lines for every Viacom channel guarding the dispute.
     
  16. joed32

    joed32 Hall Of Fame

    2,763
    29
    Jul 27, 2006
    Maybe they are but I'm just not seeing it. I live on then net but I don't go to Twitter, Facebook, etc.
     
  17. coolyman

    coolyman Legend

    102
    0
    Oct 4, 2007
    I vote "who cares?!" I only want to know how much my bill will decrease.
     
  18. mitchflorida

    mitchflorida Godfather

    536
    18
    May 18, 2009
    You must have ad-blocker on. Every page on this website has a DTV ad: "DirecTV is working to keep your bill low". I have seen no ads here for Viacom.
     
  19. PK6301

    PK6301 Legend

    315
    3
    May 16, 2012
    Erie, PA
    How can Viacom win the PR war when they stuck their head up their butt and shot themselves in the same location by taking the shows away from everybody?
     
  20. JMCecil

    JMCecil Godfather

    316
    0
    Jan 20, 2007
    I must have a visual ad-blocker. I literally don't see the ads even if they are there. I've learned to tune them out. I didn't even know D* was advertising here until you pointed it out.
     

Share This Page