For people who don't like to read, just watch this video. 120hz Samsung LCD(on Left) vs Panasonic Plasma(on right). This video basically sums up most of what I've said in a video. http://www.youtube.com/watch?v=UMIPi9bx1GE I mean the best flat panel televisions out there currently are clearly all the Pioneer Kuro Elite Plasma Display Panels. The best LCDs with Local Dimming LED backlighting are still far behind the Kuro Elites. I know becuase I comapred all the televisions intensively before buying my Kuro Elite. The XBR8 is probably be best LCD ever made, yet it still falls far far short of even 8th generation Kuro Elites let alone the 9G Kuro Elites. The funny thing is that average customers and even some people who work at my store think that the Samsung LCDs with LED Edge Lighting are actually a COMPLETELY NEW FORM of TELEVISION like OLED or SED. Yes, most LCDs don't have a problem with reflections, they're far more immune from image retention and from burnin, but they still don't have the best picture quality which is by far the most important thing at least to me. The MAIN reason I think that LCDs are so sucessful is because of a a campaign about LIES about Plasmas. Image Retention and Burnin is not really 1/100th the problem that it's made out to be, and plasma gas leaking is really an urban legend created by LCD manufacturers. The other thing is that HORRIBLE HORRIBLE store lighting is probably the main culprit for people prefering LCDs over Plasmas. LCDs are brigher, but they're FAR FAR brighter than they need to be in a living room/family room/bedroom setting. LCDs are suited better for the GLARING LIGHTS of a consumer electronics store. If you go into the Magnolia Section though, the advantage of the Plasmas really shows. The Kuro Elites BLOW AWAY the XBR8s and the Top of the Line 950 series Samsung 950 in the Magnolia enviornment. Even the V Series Panasonic Plasmas outperform the best LCDs for far less money in the Magnolia Enviornment. The MAJOR design flaw with LCDs is HORRIBLE HORRIBLE motion blur. They ALL have more motion blur than even the worst Plasmas or CRTs. CRTs have NANOSECOND response times, Plasmas have MICROSECOND response times, and LCDS have laughable MILLISECOND response times. Sample and Hold is the other HUGE ISSUE with LCDs. LCDS that use 120hz or 240hz to try and reduce the DESIGN FLAW of LCDs do as much bad as good. They reduce motion blur somewhat but at the cost of HORRIBLE HORRIBLE INTERPOLATION ARFTIFACTS as well as the crappy Soap Opera Effect. The other HUGE GIGANTIC ADVANTAGE to CRTs and Plasmas is that they have MILLIONs of INDIVIDUAL LIGHT SOURCES called phosphors(laid out in triads). A 1080P Plasma has almost 6.3 million light sources for its almost 2.1 million pixels. Even The XBR8 only has DOZENS of light sources which is not enough to have the pure black background with a very small area of bright light such as a firefly in the dark that the Pioneer Kuro Elites and CRTs can do.