Hollywood Money Making: A film is produced on a budget with the goal being recouping their envestment followed by a profit. This is accomplished with it's theatrical release, foreign and domestic. If the film was a mega hit it is re-released theatrically for more profits. It is then placed on the ppv market. "More" profit. Then comes the DVD release. "More" profit. Premium channels then pay for the right to broadcast the film followed by national channels. "More" profits x2. And now this new concept to achieve "more" profits.