http://www.businesswire.com/news/home/20080702005163/en Verizon FiOS Repeats as Most Competitive Telecom Provider in 2008; Google is Most Competitive Media & Web Property, According to wRatings Annual Study Sponsored by SAP Top 20 Most Competitive Telecom Properties Rank - Company - Rating (more data at link) 1 - Verizon FiOS - 73.0 2 - Frontier Phone - 52.9 3 - DISH Network - 42.3 4 - Embarq Phone - 41.7 5 - Qwest Telephone - 35.8 6 - Verizon Telephone - 35.0 7 - Windstream Phone - 32.9 8 - Alltel - 32.4 9 - Verizon Wireless - 32.1 10 - Charter Cable - 31.9 11 - Comcast Cable - 30.6 12 - Sprint Nextel - 29.5 13 - AT&T Wireless - 28.7 14 - Skype - 27.2 15 - CenturyTel - 24.3 16 - Cablevision - 24.2 17 - DirecTV - 20.8 18 - T-Mobile USA - 19.4 19 - TiVo - 18.1 20 - AT&T Telephone - 14.9 The W Report™ series identifies companies projected to “win” more customers and generate economic profit by utilizing patented methods (US Patent 6,658,391) from wRatings. Rankings use an algorithmic formula originally developed in 1999 and then refined in February 2004. The W Score™ is a percentile ranking of companies using a sliding scale of historical economic profit (2003-2007) and current year's (Q1-2008) total moat score. Economic profit is a company's return on invested capital in excess of weighted average cost of capital. Total moats are from a quantitative consumer interview database and are the sum score of nine areas of competitive advantage. The more moats and higher total moat score indicate a greater likelihood of sustaining a competitive advantage. To be considered in the rankings, companies must have either a dominant market share or wide recognition among the general U.S. population and have publicly available financial data. Industries covered include Automotive, Consumer Goods, Electronics, Financials, Health Care, Home, Media, Restaurants, Retail, Telecom, Travel and Utilities & Gas. The W Report, W Score and wRatings logo are trademarks of wRatings Corporation.