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More Analysts Eye SBC/DirecTV Interest


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#1 OFFLINE   Steve Mehs

Steve Mehs

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Posted 20 February 2003 - 05:17 AM

What do Wall Street observers of the regional phone business think about SBC's rumored interest in DirecTV? Not a good idea, they say.

The Wednesday edition of the Wall Street Journal detailed reactions from analysts to the phone company's interest in the satellite TV service. In a research note titled "Lost in Space," Gimme Credit analyst Carol Levenson said, "Just because you have one of the strongest balance sheets in your industry, you needn't feel compelled to squander it on a pie-in-the-sky strategic move such as this one."

And in Business Week, Friedman, Billings, Ramsey and Co. analyst Susan Kalla said SBC is heading down the wrong track with offering a satellite TV service, saying the company should instead offer deeper discounts on services such as wireless.

But both publications said SBC and its chairman and CEO Edward Whitacre want something to stop cable from siphoning off customers with telephony and high-speed data offerings. The answer could be a bundle of DSL, telephone and video (DirecTV), the pubs said.

In addition to SBC, News Corp. and General Electric's NBC unit are eyeing the DirecTV assets.

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