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Guest Message by DevFuse

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Oops. Niesen misreports satellite customer information


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#1 OFFLINE   phrelin

phrelin

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Posted 28 March 2008 - 04:33 PM

From the Media Daily News:

NIELSEN THURSDAY BEGAN INFORMING CLIENTS that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a move that has overstated their coverage area ratings during the period, and potentially inflated advertising buys by millions of dollars.

...It was caused by the methods it has used to calculate their coverage on satellite TV operators DirecTV and EchoStar, and that the problem was limited to the 26% of U.S. TV households that receive TV via the DBS providers.

Everyone is confused about us satellite users.:rolleyes:

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