Posted 24 October 2008 - 05:40 AM
[QUOTE=Kansas Zephyr;1854803 So again, the call letters are the only thing that doesn't change.[/QUOTE]
Interesting conversation. I know my parents and my wife couldn't tell you the call letters of our local tv stations if their lives depended on it. They can probably remember that their favorite local news is on the CBS station.
With the national channels it's not so much of a problem: ESPN, Food Network, Discovery, etc. Even WGN. People remember these names, not so much their cable or satellite number.
The local channels present the problem. And with all the number changing, the problem will get worse. There's a station in Altoona, PA, with the local ABC 23 and Fox 8 station on the same RF channel: 24 (23.1 and 23.3). Can't get much more confusing than that! I wonder if the locals should give up on the channel number completely, and just go by ABC, Fox, The CW, etc. That only leaves the independents with a branding problem, and they could use names as well.