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Hampton Roads Independent TV station, WSKY, to be yanked off DirecTV
Posted 04 January 2009 - 11:18 PM
I have a feeling that AAA baseball and ODU basketball games is what D* means by sports leader, but to each his own. I hope they continue to carry it for you, but if not, it's not really a loss for D* as much as it is for the station since they seemed to have been the one's to drop the ball here.
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Posted 12 January 2009 - 10:39 PM
WSKY blew it big time. I bet their advertisers are not happy about losing DirecTV viewer ship. Frankly, it was in WSKY's best interest not to loose the DirecTV rebroadcast. Someone at WSKY is probably out of a job over this screw up.
No great loss. Once WSKY stopped broadcasting the Orioles games, I never watched it anyway.
It probably won't be that BAD for the station, and the next satellite must-carry cycle is around the corner. What is it in 3 years? Time flies. And they still are on Dish, cable, Fios? I think its a bad move on DirecTV's part to not work with the station, though DirecTV's execs probably just saw the day schedule including: "A Different World", "Roseanne", "Cheers", (maybe DirecTV overlooked the occasional sports aspect) and thought, customers can just watch Oxygen, Nick and TV Land to get the same shows, and let's face it, this is not a big market to carry ancillary stations unless required. In my book, dropping stations is a bad move, esp. if it offers some value to customers at no cost, but DirecTV probably did their economics of opportunity cost and calculated they didn't want it. Customers are paying $57.99 for service not to be dissed by DirecTV in the end though....
Edited by rnbmusicfan, 12 January 2009 - 10:49 PM.
Posted 12 January 2009 - 10:53 PM
Huh! I was reluctant to consider switching to E* when my D* contract expires this September because they have had numerous issues with removing local stations. But this is the first time I've ever heard of D* pulling this.
DirecTV pulled WMBC 63 (Ind.) from the New York locals package in Dec. 2005, and it hasn't returned since. Why it didn't return this must-carry cycle, you'd think they'd file the must-carry paperwork right, is a mystery. Maybe WMBC didn't want to pay the fiber optic expense to DirecTV anymore.
WMBC 63 however runs international programming, but not all in one language for one group. It runs Italian, Korean, South Asian and isn't a commercial independent the same way like WSKY...It doesn't sell ad time the same way. It went off with little notice or press coverage. Most the folk that are looking for the select shows (like Italian shows,etc.) are the type to install an OTA antenna...anyways, or would pay $14.99/mo to get a full-time channel. Dish still has WMBC, most basic cable plans have it, and its easy to have Dish locals without a base package.
Edited by rnbmusicfan, 12 January 2009 - 10:58 PM.