By Mike Reynolds
The contest, the finale at Texas Stadium, posted a 9.22 household cable rating, translating into some 5.76 million viewers, according to Nielsen Media Research.
At a 9.22, Ravens-Cowboys was tied with TBS’s presentation of Game 7 of the American League Championship Series in which the Tampa Bay Rays took out the then-defending World Series titlist Boston Red Sox.
The ALCS game and the NFL contest -- in which Baltimore topped the ‘Boys 33-24 -- trailed only three ESPN Monday Night Football matchups as the highest-rated sports programming on cable in 2008. The MNF opener, the Sept. 8 game between the Minnesota Vikings and Green Bay Packers, averaged a 9.27 household rating, while the election eve engagement, the Nov. 3 Pittsburgh Steelers-Washington Redskins contest, scored a 10.2 mark. The Sept. 15 matchup, in which Dallas did in the Philadelphia Eagles 41-37, pulled in a 13.27 mark, translating into 18.6 million viewers, the most ever for a live cable program and the second most in cable history behind the premiere of telefilm High School Musical 2.
In the Dallas DMA, NFL Network averaged a 7.6 household ratings (190,000 households), while garnering a 4.5 rating (50,000 households) in Baltimore.
By Nellie Andreeva
NBC's "Sunday Night Football" broadcast of the game between the Carolina Panthers at the New York Giants scored a 12.9 household rating/21 share in the meter markets, up 30% vs. the same night last year