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Sci Fi Channel changing name, logo


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94 replies to this topic

#1 OFFLINE   Wire Paladin

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Posted 16 March 2009 - 08:06 AM

Looks like Sci Fi Channel is changing its name to Syfy in June. And a reason for it, is they can't trademark Sci Fi. Must be from the same minds that created the Spike Channel.:)


Sci Fi Channel changing name, logo

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#2 OFFLINE   jadebox

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Posted 16 March 2009 - 08:11 AM

Looks like Sci Fi Channel is changing its name to Syfy in June. And a reason for it, is they can't trademark Sci Fi. Must be from the same minds that created the Spike Channel.:)


Sci Fi Channel changing name, logo


SyFy n. a genre mixing science-fiction with liberal doses of woo.

(Seriously, though, wouldn't "SyFy" be pronounced "Siff-ee" or "Sife-ee?")

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#3 OFFLINE   Stuart Sweet

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Posted 16 March 2009 - 08:18 AM

Oh dear. Another assault on our language. "Sci-Fi" is a catchy little neologism but "syfy?" Unforgivable. We wonder why our children can't spell. I understand it... when every corporation is doing its best to make up words or mangle existing ones. Even I have gotten to the point where the word "singular" looks wrong. I keep thinking it should start with a "c."
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#4 OFFLINE   tsmacro

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Posted 16 March 2009 - 08:33 AM

Of course what they don't say in the article is that it'll be easier to add more things like wrestling to their line-up by changing the name to something that's only sorta kinda identifying itself with a particular genre. Once again as we've seen so many times we find a channel that's gained a good core audience wanting to water-down it's niche-specific programming so it can become what mostly comes down to just another general interest channel. Sure you might get a little wider audience possibly (but with so many choices these days the pie is sliced so thin its hard to imagine you'll gain enough market share to really matter), but i'm not sure that's the smart business move anymore. The thought being bigger is always better so you always want more viewers no matter what, but in todays market maybe not-so-much really. After all if I was a network I actually think I might be in a better position if I could say I have 1 million dedicated viewers that tune into my channel no matter what because they love our genre and on top of that I know the demographics of that audience so advertisers will know who they're advertising to, really allow them to target the ads to cater to the audience. As opposed to say my channel has 2 million viewers on our most popular shows but they aren't necessarily loyal to our channel just the shows so the numbers fluctuate quite a bit and different groups watch different shows so it's hard to pinpoint what advertising is going to work best. Anyway just my 2 cents here.


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#5 OFFLINE   solmakou

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Posted 16 March 2009 - 08:49 AM

As soon as they drop wrestling and 6 hours of ghosts and goblins from their lineup I'll start watching again.

#6 OFFLINE   Talos4

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Posted 16 March 2009 - 08:59 AM

As soon as they drop wrestling and 6 hours of ghosts and goblins from their lineup I'll start watching again.


Amen!!

#7 OFFLINE   hdtvfan0001

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Posted 16 March 2009 - 09:24 AM

Most folks will likely think the new name's a typo....:D

Spellcheckers - prepare for battle. :lol:
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#8 OFFLINE   DogLover

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Posted 16 March 2009 - 09:26 AM

Once again as we've seen so many times we find a channel that's gained a good core audience wanting to water-down it's niche-specific programming so it can become what mostly comes down to just another general interest channel.


It does appear that is where this channel has been heading, and is still headed. I wish the advertisers would see the advantage of the niche-specific channels.

I also find it funny that the artical thought that shows like Eureka were a way that they were already moving away from that niche. Eureka may not be spaced based, but it hard to see how it is not science fiction.
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#9 OFFLINE   harsh

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Posted 16 March 2009 - 09:34 AM

Mark my words: some day FedEx will become FEx (since FX is more or less already taken).

#10 OFFLINE   Stuart Sweet

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Posted 16 March 2009 - 10:28 AM

TVSquad.com has an image of the new logo, and I believe I have the best possible comment on the situation...

y?
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#11 OFFLINE   LarryFlowers

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Posted 16 March 2009 - 10:43 AM

The SciFi channel's existence was what brought me to DirecTV. Then Georgia Cable (now part of Comcast) and I had a running argument over the channel. They claimed there was no room for it and I repeatedly expressed to them that if they would get rid of the 20 some odd shopping channels they would have room:lol:

DirecTV came along and that was it... they had SciFi. I told Georgia Cable to drop dead and I haven't been back since. That was 1994.

It is unfortunate that we have seen a weakening of this channel, a sign of the times I guess, I new we were headed for trouble when they put the so called "sport" of wrestling on it.
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#12 OFFLINE   phrelin

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Posted 16 March 2009 - 11:31 AM

Hibbard's original article included the image:

http://reporter.blog...a2daf970c-320wi

Unfortunately, I have no problem imagining "greater". But I do understand the desire to copyright protect.

#13 OFFLINE   Paul Secic

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Posted 16 March 2009 - 11:37 AM

As soon as they drop wrestling and 6 hours of ghosts and goblins from their lineup I'll start watching again.


Wrestlng on Sci-fi?? Give me a break!

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#14 OFFLINE   durl

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Posted 16 March 2009 - 11:38 AM

Why in the world would they do this? The channel name defined it perfectly and there's no need to get all "cute" with the spelling.

It sounds like some higher-ups were getting bored and decided to make some changes.

#15 OFFLINE   phrelin

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Posted 16 March 2009 - 11:40 AM

This is what happens when "legal" is the decider....:rolleyes:

#16 OFFLINE   Jimmy 440

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Posted 16 March 2009 - 11:41 AM

Again,they're trying to fix something that is not broke.

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#17 OFFLINE   DarkSkies

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Posted 16 March 2009 - 11:47 AM

How does the Science channel get away with it? Is their name and logo not trademarked?

Why couldn't SciFi change their name formally to SciFi-HD? Should be very easy to trademark that.

#18 OFFLINE   spartanstew

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Posted 16 March 2009 - 11:50 AM

Much ado about nothing.

I'm sure Directv can't wait to get their hands on your unit.

 
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#19 OFFLINE   phrelin

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Posted 16 March 2009 - 11:52 AM

Perhaps I should have said "legal" and "marketing" were the deciders. But they knew how we'd react. From the article:

Howe knows some fans will dislike the change and see Syfy as a rejection of the network's core viewership. More than most channels, Sci Fi has a intense relationship with its audience. Clashes are unavoidable to some degree when you combine a network making businesses-minded decisions with a genre that has the most passionate and outspoken fans around.

"Our core audience will use it an opportunity to question our motives -- they always do," Howe said. "But what we're embracing is the total sci-fi landscape -- fantasy, paranormal, action-adventure, mystery ... it's imagination-based entertainment."



#20 OFFLINE   Steve Mehs

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Posted 16 March 2009 - 12:45 PM

Wow that's pretty lame, looks like some folks at NBC U have too much time on their hands. Looking at it, I'm surprised they didn't got with CyFi, Cyber Fiction bay-be! But as long as they still Twilight Zone marathons over long weekends thats all I really care about. I can't quite wrap my head around the trademark issue, the channel has been around over 15 years and this is just becomming a problem now?
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