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Syfy Channel: Discussion (take 2)


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377 replies to this topic

#1 OFFLINE   Stuart Sweet

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Posted 26 March 2009 - 01:00 PM

Folks, at member request I've started a new thread on this subject. There's a lot more discussion out there on the web and I know you're all interested in it.

This is your only warning: any violations of forum rules will be followed by an infraction and post deletion. In other words, please be nice.
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#2 OFFLINE   phrelin

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Posted 26 March 2009 - 01:10 PM

Thanks Stuart. I just couldn't pass up sharing these two amusing gems:

From the Hollywood Reporter comes Branding company: 'Don't credit us for SyFy' even with cartoons.

And then there's this amusing one:

Interestingly, NBC-U may have anticipated some backlash as it appears they registered “SyfySucks.com” on January 30, via Corporation Services Company— which also holds new registration for Syfy.com



#3 OFFLINE   Rob-NovA

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Posted 26 March 2009 - 01:38 PM

And then there's this amusing one:

Interestingly, NBC-U may have anticipated some backlash as it appears they registered “SyfySucks.com” on January 30, via Corporation Services Company— which also holds new registration for Syfy.com

Nah, that's just defensive domain name registrations and brand protection. It's the standard MO for companies like CSC. I don't think that NBCU is that smart... :lol:
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#4 OFFLINE   jhollan2

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Posted 26 March 2009 - 05:53 PM

That first cartoon is the funniest I've seen! The name change is just dumb. Kind of like "new coke".
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#5 OFFLINE   phrelin

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Posted 12 May 2009 - 05:03 PM

This ad is appearing which when clicked takes you to their promo:

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#6 OFFLINE   pfp

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Posted 12 May 2009 - 05:14 PM

Lets see...

Stargate - No
ECW - Yes

Ok, call it whatever you want.
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#7 OFFLINE   mreposter

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Posted 12 May 2009 - 05:59 PM

Quality series like Battlestar don't come along very often and this network doesn't seem to be making much effort at creating anything as original and compelling for the future. Oh well...
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#8 OFFLINE   bicker1

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Posted 12 May 2009 - 06:31 PM

Except for Caprica, and Stargate Universe. :rolleyes:

#9 OFFLINE   Drew2k

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Posted 12 May 2009 - 08:01 PM

I just want to congratulate the members of this forum for getting the name right, when the "daily jolt of TV industry buzz" can't even read a press-release to understand it's a lowercase "F". :lol:

#10 OFFLINE   mike1977

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Posted 17 June 2009 - 03:45 AM

I have a feeling we're going to see more programming of wrestling and Law and Order...because it would be airing on "Syfy", and not "Sci Fi"

#11 OFFLINE   Wire Paladin

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Posted 17 June 2009 - 04:31 AM

I have only 2 words for Syfy... New Coke
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#12 OFFLINE   bicker1

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Posted 17 June 2009 - 04:48 AM

Actually, I think a better analogy is that Sci Fi is Coca-Cola Citra, and Syfy is Coke Zero. While Coca-Cola Citra might have existed for a longer period of time, it always will have a very very very limited appeal in the United States, because it appeals to the palate of a few foreign countries, instead of providing what Americans, in general, want. OTOH, Coke Zero is hot; it's trendy; it's popular today. It holds out the promise of making you fit and beautiful. Everyone (everyone who is worth hanging out with, at least) wants to be drinking Coke Zero these day.

I'm actually thinking that the biggest effect of the switch in name is that more people will actually watch Syfy, because it sounds like they're not just trying to appeal to science fiction fans. Other than that, nothing else will change.

#13 OFFLINE   mike1977

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Posted 21 June 2009 - 02:44 AM

Actually, I think a better analogy is that Sci Fi is Coca-Cola Citra, and Syfy is Coke Zero. While Coca-Cola Citra might have existed for a longer period of time, it always will have a very very very limited appeal in the United States, because it appeals to the palate of a few foreign countries, instead of providing what Americans, in general, want. OTOH, Coke Zero is hot; it's trendy; it's popular today. It holds out the promise of making you fit and beautiful. Everyone (everyone who is worth hanging out with, at least) wants to be drinking Coke Zero these day.

I'm actually thinking that the biggest effect of the switch in name is that more people will actually watch Syfy, because it sounds like they're not just trying to appeal to science fiction fans. Other than that, nothing else will change.


I won't hold my breath. *thinking Techtv to G4 and how the channel is today.

#14 OFFLINE   bicker1

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Posted 21 June 2009 - 04:42 AM

How is that channel today? I don't even remember ever hearing of Techtv, but I've heard of G4. My initial instinct is that viewership increased from "practically no one watches" to "more than practically no one watches".

I just did a little research. Everything I've read so far seems to back up my impression of that positive trend, at least in terms of share. (They are greatly affected by the challenges facing any channel aiming at that same demographic, that those folks don't watch television as much.) What numbers do you have that shows that G4 is doing substantially worse financially than Techtv did? (Or are you mistakenly projecting your own personal disappointment about the on-air differences you see, related to the switchover, into some crude measurement of lack of success for the switchover?)

#15 OFFLINE   SayWhat?

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Posted 21 June 2009 - 05:28 AM

What numbers do you have that shows that G4 is doing substantially worse financially than Techtv did?


I don't think he said anything about doing 'financially worse', just that it changed significantly. TechTV was a much better channel. They actually did stories that mattered. Shows were helpful and educational as well as fun and entertaining. G4 doesn't even really focus on Gaming as it's name implies. If it did, they wouldn't be running several hours of "COPS" every week.

That said, I have no idea what this thread is about.

OK, wait....

I have a feeling we're going to see more programming of wrestling and Law and Order...because it would be airing on "Syfy", and not "Sci Fi"


I'm actually thinking that the biggest effect of the switch in name is that more people will actually watch Syfy, because it sounds like they're not just trying to appeal to science fiction fans.


... are we talking about a name change? Or a new, competing channel? In either case, I don't see a benefit.
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#16 OFFLINE   mystic7

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Posted 21 June 2009 - 05:43 AM

At least they kept Morgan Webb.

#17 OFFLINE   bicker1

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Posted 21 June 2009 - 05:52 AM

I don't think he said anything about doing 'financially worse', just that it changed significantly.

Okay, so by that logic, he may not like Syfy as much as he liked Sci Fi, but it could still be a smart move for NBC/U to have made.

... are we talking about a name change? Or a new, competing channel? In either case, I don't see a benefit.

It's a name change, and the benefits for NBC/U are several, including, most importantly, the ability to brand assets associated with the channel. What we're speculating about is that the name change can also have the same positive impact that the name change from Techtv to G4 had, in that genericizing the name, making it sound less like it is only for science fiction fans, could open the door to additional viewership currently turned off by the closer association with the term "Sci Fi" itself. That latter benefit is just speculation, though.

#18 OFFLINE   BubblePuppy

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Posted 21 June 2009 - 06:07 AM

When is the name change going to happen?
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#19 OFFLINE   SayWhat?

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Posted 21 June 2009 - 06:11 AM

It's a name change, and the benefits for NBC/U are several, including, most importantly, the ability to brand assets associated with the channel. What we're speculating about is that the name change can also have the same positive impact that the name change from Techtv to G4 had, in that genericizing the name, making it sound less like it is only for science fiction fans, could open the door to additional viewership currently turned off by the closer association with the term "Sci Fi" itself. That latter benefit is just speculation, though.


First, I don't see the change from TechTV to G4 as being a positive change any more than the change from "Headline News" to "HLN News and Views". I see both as negative changes in regards to their core audiences. Changing from "SciFi" to "SyFy" will certainly confuse and alienate a dedicated core audience devoted to science fiction, one of the largest audience subsets today.

The NBC acquistion of The Weather Channel isn't turning out to be very positive either, so I don't see a rosy future for "SyFy".

I don't even get the "SyFy" bit. It sounds more like some texting abbreviation.
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#20 OFFLINE   rebkell

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Posted 21 June 2009 - 06:25 AM

When is the name change going to happen?


I think July 7th. I think they are going to change the name with the launch of the new series Warehouse 13. I've read that somewhere. It's supposed to launch that week, two series are starting that week, Warehouse 13 and Eureka(new episodes). I'm pretty sure that's the plan.

#21 OFFLINE   bicker1

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Posted 21 June 2009 - 06:40 AM

First, I don't see the change from TechTV to G4 as being a positive change

Based on what criteria? I think you need to go back and read the message you replied to. Either you misread it, or overlooked important points within it.

I see both as negative changes in regards to their core audiences.

Who gets to impose their definition of "core" audience? Clearly, that's something you must defer to the broadcaster on. They get to determine who they want to aim their service offering at.

Changing from "SciFi" to "SyFy" will certainly confuse and alienate a dedicated core audience devoted to science fiction, one of the largest audience subsets today.

Where is your citation to that assertion of fact?

I think you're going to need to differentiate between people who like fantastical storylines and science fiction fans. The stats count these people together in one group, but as a self-proclaimed representative of the first group, I'll tell you that the changes that the name change to "Syfy" reflects represents a substantial improvement. Those changes will get me to watch Syfy more. And yet you'll find that all the surveys about who likes what will count me together with science fiction fans, who will abhor the further move away from hardcore science fiction.

And neither of us know how many of that "one of the largest audience subsets" you referred to are like me versus being more like the hardcore science fiction fan. However, it is NBC/U's business to know, and from their actions it seems like their research indicates that there are far more of me than them.

The NBC acquistion of The Weather Channel isn't turning out to be very positive either, so I don't see a rosy future for "SyFy".

Again, you're making an outlandish generalized qualitative statement, without regard to the fact that your personal preferences don't apply generally. Where is your citation to the objective facts that TWC is earning a lot less money now than they could have been making if NBC/U didn't acquire them? If you don't have that, then your comments along these lines are easily ignored as baseless.

#22 OFFLINE   bicker1

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Posted 21 June 2009 - 06:41 AM

I think July 7th.

Yes, July 7.

#23 OFFLINE   BubblePuppy

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Posted 21 June 2009 - 07:00 AM

I think July 7th. I think they are going to change the name with the launch of the new series Warehouse 13. I've read that somewhere. It's supposed to launch that week, two series are starting that week, Warehouse 13 and Eureka(new episodes). I'm pretty sure that's the plan.


Thanks.
At least one thing good will come of the change....Eureka starts.:)
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#24 OFFLINE   rebkell

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Posted 21 June 2009 - 07:15 AM

Thanks.
At least one thing good will come of the change....Eureka starts.:)


I heard that, I've kept an eye on the listings and they keep repeating the first 8 episodes of Season #3 over and over, today they are showing an 8 hour block starting at 9:30am EDT. Guess what they're showing? You know it, the first 8 episodes of Season #3 again for the upteenth time in a row. They are going to show some Eureka eps on 7/6, 7/9 and 7/10 and guess what they're showing, the first 8 episodes of Season #3 again. :nono2:

I would really love to see the first and second season repeated every now and then, I never had a chance to see them in HD and that would be a treat, but the head honchos evidently assume we'd rather see the last 8 Ad nauseam.

The bad part about Eureka is they are only planning on 10 new episodes and orignally when it was returning in the winter we were supposed to get 13 new episodes. They are really not taking care of Eureka, don't really understand their thinking on this one, I think it's their most watched original scripted series currently(currently being a relative term, considering the long stretches between new episodes) and they treat it like some filler show.

#25 OFFLINE   BubblePuppy

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Posted 21 June 2009 - 07:24 AM

I heard that, I've kept an eye on the listings and they keep repeating the first 8 episodes of Season #3 over and over, today they are showing an 8 hour block starting at 9:30am EDT. Guess what they're showing? You know it, the first 8 episodes of Season #3 again for the upteenth time in a row. They are going to show some Eureka eps on 7/6, 7/9 and 7/10 and guess what they're showing, the first 8 episodes of Season #3 again. :nono2:

I would really love to see the first and second season repeated every now and then, I never had a chance to see them in HD and that would be a treat, but the head honchos evidently assume we'd rather see the last 8 Ad nauseam.

The bad part about Eureka is they are only planning on 10 new episodes and orignally when it was returning in the winter we were supposed to get 13 new episodes. They are really not taking care of Eureka, don't really understand their thinking on this one, I think it's their most watched original scripted series currently(currently being a relative term, considering the long stretches between new episodes) and they treat it like some filler show.


I agree....these mid-season hiatus drives me nuts, I tend to lose interest in the show when it's broken up after a 2.5 month season.
And yes, I would think SciFi would do more for Eureka, I can't wait to see what they do with SG-U.
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