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Guest Message by DevFuse


DISH Network Reports First Quarter 2009 Financial Results

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27 replies to this topic

#26 OFFLINE   jclewter79


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Posted 12 May 2009 - 10:10 AM

If you look at where the majority of the growth is in the TV business, it is in the HD realm. Customers signing up these days want HD and DVRs. They want lots of HD channels too. But Dish's offer was for ultra-basic service that few people want. Low price isn't enough; you have to offer what the customer wants. DirecTV was giving great discounts for HD service and including an HD-DVR. THAT is what people are looking for, and the numbers prove that out.

It goes back to what I said earlier: Dish needs to lose the "low price", low-end mindset completely and start competing at the high end. That means new promotions focused on HD and DVRs, and not on "entry-level" deals. Dish has good equipment and, at the moment, more HD channels than anyone, and they should be on your TV right now talking about how they are the HD leader and what great deals they have on their 722 for new customers. THAT will get people subscribing.

Dish has been giving away free 722's to new subscribers for alot longer than Directv has been giving away free HR's. It is a combonation of things but, I personally beleive that it was a combonation of FIOS and Uverse gaining more market share and D* taking the lead in national channels in HD. In my opinion E* needs to focus on upgrading as many exsisting customers to HD equipment with new 2 year contracts and marketing to the hilt about how they have more national HD than D*. They also need to make sure that keep the national HD lead among sat. providers for at least one year. The reason that I say that they need to focus ad dollars to D* subs is twofold: 1. D* customers are already comfortable sat. dilivered tv. 2. Fios/uverse does not have enough market penetration to pull that many customers from them yet. I only bring them up because they are the only other 2 providers that can beat E* in national Hd channels delivered but, they are neither a national provider yet.
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#27 ONLINE   phrelin


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Posted 12 May 2009 - 10:13 AM

I didn't learn a great deal from the call.

Incidentally, Charlie made it clear he doesn't like discounting programming as a market strategy but is doing it aggressively. They also think they are improving their internal and dealer marketing but IMHO appeared to be stumbling with their telco partners.

Bernie Han thinks that foreclosed homes with a Dish Network dish on the roof represents a built in marketing opportunity.

There was a short discussion of the mobile television market relative to the digital conversion freeing up of spectrum Dish bought with Charlie commenting "700 megahertz is a very unique frequency that goes through the walls, but its one of a kind in real - and I expect I would be viable building block force." I have no idea what he's thinking.

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#28 OFFLINE   Stewart Vernon

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Posted 12 May 2009 - 11:34 AM

I've delved in other threads about my feelings on marketing/advertising in general... so I won't rehash that off-topic here...

But suffice to say, despite my personal feelings... Dish needs to do a better job in marketing their strengths. You can't go a half hour most days without seeing DirecTV in your face... but Dish is like the 3rd cousin you only see at funerals and yearly reunions. Really cool, but disappears and you never see him until next year. :)

We know Dish's strengths because we look for them... The average consumer doesn't know "boo" about Dish because they just aren't out there in the marketplace.

I think Dish has done a great job growing to where they are without much advertising budget... but I think now is the time they have to lift the veil a little and get out there with some better marketing so people know they are there (and leading in some areas) as a great alternative to DirecTV and cable.

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