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Guest Message by DevFuse

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Pay Per View is now "DIRECTV Cinema."


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168 replies to this topic

#1 OFFLINE   Stuart Sweet

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Posted 21 May 2009 - 09:19 AM

DIRECTV is rebranding its pay-per-view options as "DIRECTV Cinema."

If you take a look here:

https://www.directv....g/ppvMovies.jsp

You'll see that Seven Pounds, premiering this week, has a little logo identifying it as "DIRECTV Cinema."

This is DIRECTV's new branding for all Pay-Per-View movies. As far as I know it's a name change; policies will not change.
Opinions expressed by me are my own and do not necessarily reflect
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#2 OFFLINE   Aztec Pilot

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Posted 21 May 2009 - 09:20 AM

I like it!
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#3 OFFLINE   Hutchinshouse

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Posted 21 May 2009 - 09:22 AM

Not bad. Much better than "PPV"

#4 OFFLINE   roadrunner1782

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Posted 21 May 2009 - 09:24 AM

I think it's a good change. I've never really liked the term pay per view mainly because to me it has always sounded like "paper" view.:D

#5 OFFLINE   turey22

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Posted 21 May 2009 - 09:26 AM

SOUNDS EXOTIC! :)

#6 OFFLINE   Jasqid

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Posted 21 May 2009 - 09:29 AM

Sounds good to me... Just which they would restructure their price too. Or at least give me a 7 day rental for $5.99:)

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#7 OFFLINE   litzdog911

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Posted 21 May 2009 - 09:33 AM

Until they're able to cut a deal with Hollywood and change the 24-hr viewing rules, I doubt I'll be using it, even with the new name.
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#8 OFFLINE   Wisegoat

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Posted 21 May 2009 - 09:35 AM

Until they're able to cut a deal with Hollywood and change the 24-hr viewing rules, I doubt I'll be using it, even with the new name.


Me too. I have a 2 year old. We can't even watch an hour of CSI in one night, let alone a 2 hour movie!

Please give us 7 days!

#9 OFFLINE   WestDC

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Posted 21 May 2009 - 09:42 AM

Well isn't that GAY! Not that there is anything wrong with that :D

#10 OFFLINE   celticpride

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Posted 21 May 2009 - 09:43 AM

I like the new name,but it dont matter to me anyway as i never use pay per view. (unless directv gives me a free coupon.)

#11 OFFLINE   tarbilly

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Posted 21 May 2009 - 10:00 AM

What would be nice if Direc** would offer in there cinema would be what some of the hotels does is be able to watch movies that is out in theaters now or in between theater and dvd.I have rented movies in hotels thats was still in the theater and I thought it was awsome.Having said that the rental price was higher (ex. $10.99) but it would be cool to stay at home and watch than spend the gas and 3 to 4 movie ticket prices . But it just a thought maybe one day we can do that. Any Thoughts?

#12 OFFLINE   jbeskow

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Posted 21 May 2009 - 10:02 AM

Me too. I have a 2 year old. We can't even watch an hour of CSI in one night, let alone a 2 hour movie!

Please give us 7 days!


Good to see we are not the only ones. We have a 8 year old (in multiple sports) and 2 year old and my wife works 12 hour shifts as a nurse switching between days and nights regularly so it can easily be a week before we are able to watch a 2 hour long movie together. Sometimes we'll start it but one of us starts falling asleep and it will be another 4 days before we get another chance to sit down and watch it together again.

I will never buy a movie through DirecTV until the movie studios lift the 24 hour expiration.

#13 OFFLINE   Spicoli

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Posted 21 May 2009 - 10:03 AM

Sounds good to me... Just which they would restructure their price too. Or at least give me a 7 day rental for $5.99:)


I agree! I used to order PPV all the time, but since the price has gone up the wife and I have been going back to Blockbuster. Cheaper prices and can keep it for a longer period of time.
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#14 OFFLINE   Sixto

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Posted 21 May 2009 - 10:04 AM

yep, all channels changed yesterday (5/20) at 6am.
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#15 OFFLINE   trainman

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Posted 21 May 2009 - 10:07 AM

Does this mean they're going to start charging $5.00 to eat popcorn during the movie?
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#16 OFFLINE   Stuart Sweet

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Posted 21 May 2009 - 10:09 AM

Not impossible :)

Also I expect that someone will bring a screaming child into your home and talk on his cellphone while you're watching.
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#17 OFFLINE   Greg Alsobrook

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Posted 21 May 2009 - 10:17 AM

I like the new name... :)
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#18 OFFLINE   bjamin82

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Posted 21 May 2009 - 10:18 AM

Cool... much better than PPV

#19 OFFLINE   dpfaunts

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Posted 21 May 2009 - 10:19 AM

Does this mean they're going to start charging $5.00 to eat popcorn during the movie?


That would be for a small, large $7.50 but sometimes they might offer a popcorn soft drink combo. :lol:


I do like the name Cinema, much better for marketing.
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#20 OFFLINE   Ira Lacher

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Posted 21 May 2009 - 10:20 AM

If they can offer a cinema-like experience, the name change will be a positive. But I learned a long time ago in my career as a marketing consultant that you'd better be prepared to deliver on all the implications of a name change, or it will bite you where it hurts the most!
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