"Project L.E.N.O. (Late Prime Enhanced News Opportunity)" is a "tool kit" of materials CBS is offering stations, including "sponsorable broadcast spots and behind-the-scenes vignettes, sponsorable web banners and tagable radio spots." CBS says the package also includes an "affiliate swap spot" to promote 10 p.m.
"As the face of network television changes this fall, 'Project L.E.N.O.' will help our stations capitalize on this opportunity in the 10:00 PM hour," said CBS Marketing Group President George Schweitzer. "Our marketing group loves acronyms...and ‘Project L.E.N.O.' says it all."
It's no secret both CBS and ABC are licking their lips at a chance to boost their 10 p.m. performance now that NBC has opted to strip "The Jay Leno Show" five nights a week in the slot.
...According to CBS marketing chief George Schweitzer, the net will use all its fall co-op money -- the marketing partnership with stations, in which affils pay half and the network pays half -- in order to promote...10 p.m. shows "CSI: Miami," "The Good Wife," "CSI: NY," "The Mentalist" and "Numbers." Eye has said the "Mentalist" move to the key Thursday 10 p.m. slot is one of the net's top priorities next season.