OK, I'll remember you and see if you're one of the folks that will post next March about DirecTV raising rates and how can they do that every year;)
I self-installed DirecTV in 1996, and I haven't complained about the prices yet.
I'm voiceing my opinion that what D*'s asking for is out of line, you're voiceing yours that it's alright for them to charge whatever they want.
Any company is free to charge whatever they want for anything. It's called Free Enterprise. And you as a consumer are free to do without, seek a similar product elsewhere at a better price, or pay what they're asking. If the company prices the product too high, no one will buy it, so if they *want* people to buy them, they'll be forced to lower their price.
But I suspect that DirecTV simply choose a "forget it" price-point. I do that sometimes if I'm dealing with a difficult customer or a very difficult job. I'll quote a high price, knowing that most people will say "forget it." If they don't, then at least I know that I'm getting paid well to deal with their issues.
The bottom line is that DirecTV doesn't want to be bothered with work order changes or anything that causes extra work and expense for them. So, they chose a price point that they felt made it worth the extra work for them. Remember: they've already obligated the tech to run the extra lines if necessary, so they don't care if the tech has to do a lot more work; they won't be paying the tech any extra either way.