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Financial Times | Media
By Kenneth Li in New York
Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement.
Nielsen controls the measurement of US audiences through the polling of 18,000 homes, where viewer habits are measured by clicks of a special remote control.
Media participants in the consortium – including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Walt Disney...
Edited by Nick, 14 August 2009 - 10:31 AM.