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Guest Message by DevFuse

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Media Heavyweights Take On Nielsen

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22 replies to this topic

#21 OFFLINE   Lee L

Lee L

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Posted 15 August 2009 - 10:33 AM

There's the rub - TV is inherently a passive activity. How do you get people to actively report their viewing habits when all they want to do is sit on the couch and vegetate?

Most normal Neilsen ratings require no regular active participation. In every broadcast they embed signals in the audio and video that the neisen box can pick up and it phones home. The only time they use diaries is as a supplement during the 4 sweeps weeks each year.

DirecTV, please don't make me have to go back to watching March Madness in standard Def! Oh, and the usual begging for AMC and BBC America. You are so close to actually being the HD Leader.

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Posted 15 August 2009 - 11:44 AM

Nielsen uses scientific samples, not random samples.
For the life of me I will never understand why people will pay hundreds and thousands of dollars on a TV that provides the clearest, sharpest, most realistic picture possible and then, voluntarily, distort the image!

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#23 OFFLINE   phrelin


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Posted 18 August 2009 - 04:46 PM

From MediaDailyNews:

Nielsen Co. has invested more than $1 billion in research and development related to a so-called "three screen" - TV, computer and mobile - measurement strategy over the past three years, CEO Vice Chairman Susan Whiting said in a communiqué sent to clients Monday in response to published reports about an industry consortium that plans to launch a new three-screen measurement system this fall.

"While our company policy is not to respond to speculation or future announcements, we have been in direct contact with many of our clients, including some cited in the original article," Whiting wrote in reference to the story first published late last week by the Financial Times that some of Nielsen's biggest customers - the major U.S. TV networks, agencies and big advertisers such as Procter & Gamble and Unilever - are part of the consortium.

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