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"They" say only 50% of DVR users skip the commercials.


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59 replies to this topic

#1 OFFLINE   TBlazer07

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Posted 02 November 2009 - 12:51 PM

What's a commercial? It's probably because 50% of DVR users don't even know they have a DVR. :)

http://tech.yahoo.co...he-commercials/

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#2 OFFLINE   Radio Enginerd

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Posted 02 November 2009 - 12:53 PM

What's a commercial? It's probably because 50% of DVR users don't even know they have a DVR. :)

http://tech.yahoo.co...he-commercials/


:lol: I am in the 50% that have no idea what a commercial is.

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#3 OFFLINE   Doug Brott

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Posted 02 November 2009 - 12:58 PM

I can believe this. I've been known to "watch" commercials sometimes .. especially when the TV is on in the background and I'm only half watching it.
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#4 OFFLINE   Brian Hanasky

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Posted 02 November 2009 - 01:13 PM

I can believe this. I've been known to "watch" commercials sometimes .. especially when the TV is on in the background and I'm only half watching it.


I would agree with Doug. If the TV is on in the background I may be more inclined to look up and "watch" a commercial occasionally if it catches my eye like a movie trailer or something. Now if I am really watching a show then I will FF through the commercials.

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#5 OFFLINE   Upstream

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Posted 02 November 2009 - 01:15 PM

Interesting. At first I thought the high level of commercial watching was because people with DVRs still watch some shows live, and therefore can't skip commercials.

But the study is saying that 46% of viewers watching recorded programs don't skip commercials during playback.

I often don't skip commercials, but I can't give an explanation of why.

#6 OFFLINE   tcusta00

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Posted 02 November 2009 - 01:16 PM

We watch some shows... gasp... LIVE. :eek:

#7 OFFLINE   CorpITGuy

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Posted 02 November 2009 - 02:09 PM

I sometimes fall asleep and my wife throws something at me to get my attention and fast-forward through the commercials. :D

Just let her control the remote, you say? Not gonna happen. ;)
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#8 OFFLINE   JayB

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Posted 02 November 2009 - 02:12 PM

Personally, I always skip the commercials (except, of course, the one or two times a year I watch live). My sister, however, never, ever fast forwards though commercials. She says she "forgets" she's watching a recording when the commercials come on. Personally, I think it's how you think about TV - when I finally got old enough growing up that I could have my own TV to control, I also got Time Warner's old QUBE service with all it's little buttons and such to play with. So for me, TV has always been somewhat interactive. My sister though, at 13 years older than myself, grew up with passive TV: no remote, 3 networks, turn on the TV and sit staring at it for the next 4 hours. She simply doesn't see TV as something she has any control of - despite the fact that she loves her DVR and very rarely watches anything live as she works evenings. Just a different way of thinking.

#9 OFFLINE   oldfantom

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Posted 02 November 2009 - 02:16 PM

If I don't skip the commercials, my wife will start clearing her throat and making "remote gestures" with her hands. At some point she will point out that I am not doing my job. With nods at Stan Lee, with great remote comes great responsibility.

#10 OFFLINE   RCY

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Posted 02 November 2009 - 02:23 PM

My problem is I've gotten so used to skipping through commercials, or hitting skip back, that I want to do that in the car when I'm listening to the radio. ;-)

Other than the occasional movie or TV program trailer, no one in my house watches commercials anymore. I'm glad "they" beleive they are still getting 50% penetration with commercials. Keeps "them" from thinking about things "they" shouldn't...
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#11 OFFLINE   Islandguy43

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Posted 02 November 2009 - 02:24 PM

What's a commercial? It's probably because 50% of DVR users don't even know they have a DVR. :)

http://tech.yahoo.co...he-commercials/


Ya rite:lol:

Actually I skip the program only watch the commericals:grin:
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#12 OFFLINE   TBlazer07

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Posted 02 November 2009 - 02:25 PM

Not skipping them because you're not paying attention is one thing, but not skipping them while you are actively watching a recorded show is heresy. :lol:

#13 OFFLINE   hdtvfan0001

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Posted 02 November 2009 - 02:48 PM

There are times I use the 30-second slip/skip alot when viewing, and other times....watch the commercials too.

It depends on the content, time of year, and creativity of the commercials.

So I guess I could eb in either camp, depending on what day you ask. :D:lol:
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#14 OFFLINE   CorpITGuy

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Posted 02 November 2009 - 03:00 PM

If I don't skip the commercials, my wife will start clearing her throat and making "remote gestures" with her hands. At some point she will point out that I am not doing my job. With nods at Stan Lee, with great remote comes great responsibility.


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#15 OFFLINE   Stanley Kritzik

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Posted 02 November 2009 - 03:07 PM

I fast forward through commercials -- example: the several very lengthy commercial segments on Mad Men.

Also, I slip/skip watching pro football. It's timed perfectly, so that after a tackle, one push and you're ready to go for the next play, and can skip the analysis, etc. Also, of course, a fast forward through the commercials, and I can cut a game just about in half. (The way the Packers are playing this year, it's a blessing!)

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#16 OFFLINE   dreadlk

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Posted 02 November 2009 - 03:13 PM

I can believe this. I've been known to "watch" commercials sometimes .. especially when the TV is on in the background and I'm only half watching it.


I do this also. Another reasons is that sometimes I am FF when I see an advert for a new movie or a product I am interested in, I then watch that advert and most times let the rest of them just play out.

#17 OFFLINE   rudeney

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Posted 02 November 2009 - 03:32 PM

Unless we just have a temporary brain lapse, we always skip commercials when watching recorded programs. We have his and hers remotes, so it's unlikely that both of us forget, but it does happen every so often. Now, the big problem I have is that my wife fails to understand the real power of the DVR. She still likes to watch live TV. I can understand this when it's something like the Idol season finale, but for the drama shows we typically watch, I prefer to choose a saved show, even when something live is on that I want to watch. This allows commercial skipping, plus being able to watch three hours of broadcast TV in about two.

#18 OFFLINE   Scott Kocourek

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Posted 02 November 2009 - 03:37 PM

Even if I wanted to watch commercials I would not be able to, my wife says something if we get more then 2 seconds into a commercial.

The only thing we watch live is football. Have to watch commercials then.

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#19 OFFLINE   lflorack

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Posted 02 November 2009 - 03:43 PM

Other than foorball, we almost never watch anything live. So I almost never watch commercials. Watching an hour show in around 40 minutes is great!
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#20 OFFLINE   Richierich

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Posted 02 November 2009 - 04:50 PM

I have watched a complete football game in less than an hour by fast forwarding thru commercials, instant replays, penalties, time outs, etc.




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