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C.A.L.M (Commercial Advertisement Loudness Mitigation)

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44 replies to this topic

#1 OFFLINE   Blurayfan

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Posted 16 December 2009 - 08:32 AM

Congress has passed a law to tell commercial producers enough with the loud commercials.

H.R.6209 - Commercial Advertisement Loudness Mitigation Act
H.R.1084 - Referred to Senate committee. Status: Received in the Senate and Read twice and referred to the Committee on Commerce, Science, and Transportation.
S.2847 - (Enrolled Bill [Final as Passed Both House and Senate] - ENR)

Latest Major Action: Became Public Law No: 111-311

FCC acts to quiet blaring TV commercials

Attached Files


Edited by Blurayfan, 13 December 2011 - 07:06 PM.

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#2 OFFLINE   dgsiiinc

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Posted 16 December 2009 - 08:44 AM

I love how they tacked on "migration" at the end of the name so the bill could have a cool acronym.

Edit: never mind my comment, I see that it's actually "mitigation," which makes a lot more sense. They misread the title of the bill on Marketplace yesterday.

Edited by dgsiiinc, 16 December 2009 - 09:09 AM.


#3 OFFLINE   cjever19

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Posted 16 December 2009 - 09:04 AM

This is great news, if it passes!
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#4 OFFLINE   Drew2k

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Posted 16 December 2009 - 12:08 PM

There's an earlier thread on this int he Watercooler forum, but I'm not sure if everyone has access to it ...

House votes to turn down volume of noisy TV ads

#5 OFFLINE   Blurayfan

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Posted 16 December 2009 - 12:16 PM

There's an earlier thread on this int he Watercooler forum, but I'm not sure if everyone has access to it ...

House votes to turn down volume of noisy TV ads


Only DBSTalk Club Members can view threads in the watercooler.

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#6 OFFLINE   paulman182

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Posted 17 December 2009 - 06:32 AM

This may actually help advertisers as viewers will be less likely to mute the commercials.

From a technical point of view, I think it is vague and unenforceable.

Equipment includes a buncha stuff that I no longer have interest in detailing


#7 OFFLINE   je4755

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Posted 17 December 2009 - 08:06 AM

The local company that built and upgrades my home entertainment system had recommended a new mid-range Denon receiver in substantial measure because its “Audyssey Dynamic Volume” feature would eliminate jumps between commercials and regular programming (although there also is considerable disparity between our local SD channels – no HD LIL yet – and the rest of DirecTV’s offerings). If this legislation passes and actually is implemented, I could avoid a substantial expenditure. Here’s hoping!

#8 OFFLINE   zudy

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Posted 17 December 2009 - 08:55 AM

That would be great if it passes.

#9 OFFLINE   smiddy

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Posted 17 December 2009 - 10:19 AM

Congress is in the process of creating a law to tell commercial producers enough with the loud commercials.

H.R.6209 - Commercial Advertisement Loudness Mitigation Act
CALM Act Passed the House of Representatives December 15, 2009

Maybe now the DirecTV ads many have compained about will be replaced.

Your second link isn't working. Did it work previously?

I'm not sure this should have gone to the Congress, but there ya go. I would love to read this to see what it says. Does anyone have a good link?
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#10 OFFLINE   Starchy77

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Posted 17 December 2009 - 10:43 AM

You would expect congress to have more important things to do than worry about the volume of commercials! Things like, I dont know, maybe keeping our soldiers at war safe, reducing the deficit (and the debt), and creating jobs in the private sector. But hey, if they can regulate drug use in professional sports and the temperatures of our homes, why not television volumes too I guess.... :bang

#11 OFFLINE   Blurayfan

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Posted 17 December 2009 - 11:32 AM

Your second link isn't working. Did it work previously?

I'm not sure this should have gone to the Congress, but there ya go. I would love to read this to see what it says. Does anyone have a good link?


The links were updated since the bill was referred to the senate.
http://thomas.loc.go...?c111:H.R.1084:

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#12 OFFLINE   islesfan

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Posted 17 December 2009 - 11:55 AM

You would expect congress to have more important things to do than worry about the volume of commercials! Things like, I dont know, maybe keeping our soldiers at war safe, reducing the deficit (and the debt), and creating jobs in the private sector. But hey, if they can regulate drug use in professional sports and the temperatures of our homes, why not television volumes too I guess.... :bang


+1

I just skip the commercials anyway.

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#13 OFFLINE   Stuart Sweet

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Posted 17 December 2009 - 11:57 AM

Let's continue discussion here:

http://www.dbstalk.c...ad.php?t=169789


DVDKingdom has convinced me of the merits of keeping this thread open.

Edited by Stuart Sweet, 17 December 2009 - 12:31 PM.

Opinions expressed by me are my own and do not necessarily reflect
those of DBSTalk.com, DIRECTV, DISH, The Signal Group, or any other company.

#14 OFFLINE   Blurayfan

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Posted 17 December 2009 - 01:00 PM

A PDF of the version passed by the house has been made available, so I attached it to the original post.

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#15 OFFLINE   smiddy

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Posted 17 December 2009 - 03:55 PM

Thanks for posting it!
Aaron 'smiddy' Smith

#16 OFFLINE   Stuart Sweet

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Posted 17 December 2009 - 05:55 PM

I'm moving this to legislative issues.
Opinions expressed by me are my own and do not necessarily reflect
those of DBSTalk.com, DIRECTV, DISH, The Signal Group, or any other company.

#17 OFFLINE   lwilli201

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Posted 20 December 2009 - 05:53 PM

If I read the bill correctly it could be 3 years before we will see any results. :(
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#18 OFFLINE   Blurayfan

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Posted 30 April 2010 - 11:31 PM

No Updates to the status but still monitoring the bill for movement.

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#19 OFFLINE   itzme

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Posted 04 May 2010 - 10:52 AM

Thanks for following and posting on this bill. I was just going to post and ask about this, when I did a search and found this thread.

#20 OFFLINE   hdtvfan0001

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Posted 04 May 2010 - 10:56 AM

Congress is in the process of creating a law to tell commercial producers enough with the loud commercials.

H.R.6209 - Commercial Advertisement Loudness Mitigation Act
H.R.1084 - Latest Major Action: 12/16/2009 Referred to Senate committee. Status: Received in the Senate and Read twice and referred to the Committee on Commerce, Science, and Transportation.

Maybe now the DirecTV ads many have compained about will be replaced.

Not to mention Dish ads, Comcast ads, and others.

This is a long-overdue loophole in broadcast standards that needs to be filled.
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#21 OFFLINE   Shades228

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Posted 03 December 2010 - 06:45 PM

Reporting from Washington —

Taking aim at a national annoyance, Congress has sent President Obama legislation that lowers the volume on loud TV ads.
"Consumers have been asking for a solution to this problem for decades, and today they finally have it,'' said Rep. Anna G. Eshoo (D-Menlo Park), chief sponsor of the Commercial Advertisement Loudness Mitigation, or CALM, Act.


http://www.latimes.c...0,7086074.story

I don't see it really helping anything.

#22 ONLINE   trh

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Posted 03 December 2010 - 09:41 PM

I don't see it really helping anything.


Probably need to give it a chance first. The bill hasn't been passed yet and advertisers have 1 year to implement it.

#23 OFFLINE   Shades228

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Posted 04 December 2010 - 10:38 AM

Probably need to give it a chance first. The bill hasn't been passed yet and advertisers have 1 year to implement it.


It doesn't change the issue of commercial volume though. It just says they can't be higher than what TV shows are allowed to be at. TV shows use different sound ranges. Commercials go full blast so again I really don't see it doing anything. Reducing volume 1-5 db will not really do much.

#24 ONLINE   trh

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Posted 04 December 2010 - 11:33 AM

Lets hope the regulations the FCC has to develop as a result of this bill take that into account.

#25 OFFLINE   kenglish

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Posted 06 December 2010 - 07:00 AM

Trouble is, there's no way to take in to account how "loud" the program was preceding the commercial, or how "loud" it will be after the commercial, or how the the mood of the program relates to the commercial.
So, stations will likely just boost the levels of the program to max, matching the commercials. That takes away all the dynamic range of the program itself.

There are already methods in place to substantially regulate the "volume", using Dolby Digital, by matching levels of normal dialogue. Trouble is, everybody's tastes are different, and "if you don't want to hear the commercial, then it's always TOO LOUD".




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