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Major League Baseball to Stream ESPN Events


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#1 ONLINE   DCSholtis

DCSholtis

    Up The Irons!

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Joined: Aug 07, 2002

Posted 08 March 2010 - 01:03 AM

http://www.nytimes.c...html?ref=sports

ajor League Baseball’s Internet unit is moving farther away from its roots on the diamond. It plans to announce on Monday that it has struck a deal to take over the job of streaming live events online for ESPN.

The unit, Major League Baseball Advanced Media, or MLBAM, will handle the technology infrastructure and customer support for the nearly 3,500 live events that ESPN streams each year, including N.B.A. games, World Cup soccer matches, Grand Slam tennis tournaments and college football games.

ESPN, a division of the Walt Disney Company, will begin using the technology services of the unit in April, when it will also change the name of its Web video hub from ESPN360.com to ESPN3.com.

ESPN had previously used the services of Move Networks, based in American Fork, Utah. But Move’s system required that customers download a special video player that uses Microsoft’s Silverlight technology, said John Kosner, senior vice president of ESPN Digital Media. The network wanted to make its site easier to use by moving to a supplier that used Adobe’s popular Flash software, which operates within the Web browser.


Dan Sholtis
"The Raiders will be back. I have unshakable confidence, the will to win, and I just know that the fire that burns brightest in this building is the will to win. And we will win. We will win."---Al Davis. Rest In Peace, Al

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