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Hulu Starts $9.95 Subscription Service


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26 replies to this topic

#1 OFFLINE   DirectMan

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Posted 22 April 2010 - 12:35 PM

For all those who planned to "cut the cable" or "ding the dish" and go OTA, Netflix and Hulu, the price advantage will get slightly smaller.

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#2 OFFLINE   Stuart Sweet

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Posted 22 April 2010 - 12:41 PM

Big mistake. I do not imagine myself ever paying for that service.
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#3 OFFLINE   tonyd79

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Posted 22 April 2010 - 12:41 PM

Yup.

Hulu: "We made money with our current model and rather refine that, we will change the way we do things because we think we can make more."

I hope they fall flat on their faces.
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#4 OFFLINE   Stuart Sweet

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Posted 22 April 2010 - 12:44 PM

I'd also like to mention that many of the programs Hulu plans to charge for are available through Netflix, and without commercials. I didn't see that article saying that "Hulu Plus" content will be commercial-free.

We all knew this day would come and I just don't expect this to work for them.
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#5 OFFLINE   tonyd79

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Posted 22 April 2010 - 12:51 PM

I'd also like to mention that many of the programs Hulu plans to charge for are available through Netflix, and without commercials. I didn't see that article saying that "Hulu Plus" content will be commercial-free.


Maybe the contrary. Hard to tell from the wording about Hulu planning on going to the same commercial loads as the networks. Doesn't say that is for the newer, still free shows or for all including the Hulu Plus ones.

The crappy part about Hulu commercials is that you cannot skip or FF through them.

Sooo, come to Hulu. Pay us and we will force you to watch commercials. Or get a DVR and FF or skip to your heart's content.

Hmmm.
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#6 OFFLINE   Movieman

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Posted 22 April 2010 - 12:53 PM

There was no way they could keep their current model and be profitable long term. They may see some slight increase in revenue but it will fade. Netflix and OTA are still better alternatives. Their market maybe people that travel a lot and dont have access to anything other than a laptop and for that their is the Sligbox. We will see. Someone in their marketing department feels they will be able to get away with charging so time will tell.

I wanted to add that if I could get better streaming from Netflix and a service like Hulu I would personally use it over any pay tv service.

#7 OFFLINE   bonscott87

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Posted 22 April 2010 - 12:58 PM

I'll have to see exactly what they offer in terms of extra episodes and back catalog before I'll pay. But I have no problem with it at all if it provides value to me. However, if they increase the commercial load to what is on actual broadcast TV *and* that is also forced upon those that subscribe then no, I will not pay for it. I'll just make sure I catch things during the 5 episode window as it exists today. Even then, if the commercials become that bad then we'll just wait 6 months for Netflix to get it and stream it via Netflix if available or just get the DVDs.

This coming from someone who doesn't have any PayTV provider and has just OTA, Netflix and Hulu for all TV shows.

#8 OFFLINE   tonyd79

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Posted 22 April 2010 - 01:09 PM

One thing that caught my eye in the article was that the TV folks don't want to be stuck like the music people with pirating. Gee, Hulu was doing well with the model it had. Imagine, free TV with commercials. That would never work (unlike it worked for 60 years!).

So, what do they do. They slap a fee on it all and add more commercials. THAT is their solution to lower revenues because of pirating? Driving more people to WANT to pirate??
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#9 OFFLINE   bakerfall

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Posted 22 April 2010 - 01:10 PM

I'd just like to point out that almost all current shows on Hulu have only had 5 episodes for years, as determined by the networks. I don't get the uproar over this as it's more of a value add then it is charging for what is currently free.
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#10 OFFLINE   Movieman

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Posted 22 April 2010 - 01:12 PM

I'll have to see exactly what they offer in terms of extra episodes and back catalog before I'll pay. But I have no problem with it at all if it provides value to me. However, if they increase the commercial load to what is on actual broadcast TV *and* that is also forced upon those that subscribe then no, I will not pay for it. I'll just make sure I catch things during the 5 episode window as it exists today. Even then, if the commercials become that bad then we'll just wait 6 months for Netflix to get it and stream it via Netflix if available or just get the DVDs.

This coming from someone who doesn't have any PayTV provider and has just OTA, Netflix and Hulu for all TV shows.


Im glad you posted cause i followed your previous posts about your transition to non-pay tv. I personally dont mind pay tv and if services like Hulu and Netflix would provide a good quantity of streaming I would do it and leave all paid services. (i know different thread). But there isnt enough on these sites yet and I rather pay than having to wait for a dvd in the mail.

#11 OFFLINE   tonyd79

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Posted 22 April 2010 - 01:12 PM

I'd just like to point out that almost all current shows on Hulu have only had 5 episodes for years, as determined by the networks. I don't get the uproar over this as it's more of a value add then it is charging for what is currently free.


Because it is the start. Hulu has plans to go fully pay. This is how they start it off.

Edit to add (and clarify who I was responding to): Maybe you missed this part:

"train viewers to pay for online access to professionally produced content."
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#12 OFFLINE   bakerfall

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Posted 22 April 2010 - 01:14 PM

Because it is the start. Hulu has plans to go fully pay. This is how they start it off.


I don't believe this to be accurate and your statement is based solely on your own personal speculation. Hulu has a small profit margin as it currently exists and the networks want some free streaming options as many of them have their own on their site, in addition to Hulu.

I only use Hulu for missed recordings and travel as it is, if they chose to become a solely cost based provider, there are many other free options available.
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#13 OFFLINE   tonyd79

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Posted 22 April 2010 - 01:15 PM

I don't believe this to be accurate and your statement is based solely on your own personal speculation. Hulu has a small profit margin as it currently exists and the networks want some free streaming options as many of them have their own on their site, in addition to Hulu.

I only use Hulu for missed recordings and travel as it is, if they chose to become a solely cost based provider, there are many other free options available.


Sorry, I added something to the previous post.

this was from the article:

"train viewers to pay for online access to professionally produced content."
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#14 OFFLINE   bakerfall

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Posted 22 April 2010 - 01:19 PM

Sorry, I added something to the previous post.

this was from the article:

"train viewers to pay for online access to professionally produced content."


It's still speculation on the writer's part.

Regardless, if you are correct, there are many options available to those that want free content. OTA, Networks on streams, bittorrent. Legal or not, people that use Hulu as a free provider to watch current episodes are not going to pay for something they can continue to get for free by other means.
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#15 OFFLINE   gfrang

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Posted 22 April 2010 - 01:29 PM

I didn't use it much when it was free.

#16 OFFLINE   joshjr

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Posted 22 April 2010 - 01:35 PM

I have never used hulu before and dont plan to start now.

#17 OFFLINE   spartanstew

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Posted 22 April 2010 - 01:49 PM

I have never used hulu before and dont plan to start now.


Ditto.

I'm sure Directv can't wait to get their hands on your unit.

 
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#18 OFFLINE   tonyd79

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Posted 22 April 2010 - 01:57 PM

It's still speculation on the writer's part.

Regardless, if you are correct, there are many options available to those that want free content. OTA, Networks on streams, bittorrent. Legal or not, people that use Hulu as a free provider to watch current episodes are not going to pay for something they can continue to get for free by other means.


Yes, I agree. That was my point. This will drive people away rather than bring them to Hulu.

Hulu should have been advertising its product and they could make some real money on commercials that cannot be skipped as the eyeballs increased. They had what OTA and cable channels do not have....a way of making commercials run (they can't force someone to watch them but they can make sure they are not skipped over). That was their competitive edge for making money, not charging customers.

BTW, the way it is written is not writer's speculation. Seems to be pretty much a direct quote without the exact words quoted.
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#19 OFFLINE   BattleZone

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Posted 22 April 2010 - 02:20 PM

I don't know how this could possibly be a surprise to anyone (I've been posting about sites like Hulu going subscription for over a year). These TV shows are not free to create, and the websites and bandwidth is not free to the networks.

Sure, they made a small profit off Hulu because the content was already largely paid for, and the ad revenue covered costs and left a small profit. But TV networks don't spend millions to produce content to end up with a SMALL profit; they do it to make big money. Plus, the networks know very well that Internet distribution is the future (even if it's not fully ready today), and they also knew that they needed to give stuff away to create a brand and get people used to using them. But those days were always numbered.

Hulu clients are now built into important pieces of hardware and software, which means that they have a big advantage. The next step will be to offer HD programming at a premium. People will grumble as they reach for their wallets, but folks want HD and it's proven that they'll pay extra for it.

Hulu is largely unnecessary IF you can get OTA service (many can't) and IF you have yourself a nice OTA DVR to capture your shows for time-shifted viewing, again something that most don't have. Hulu is otherwise a convenience, and it's one a lot of people will pay for.

#20 OFFLINE   bidger

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Posted 22 April 2010 - 02:26 PM

I didn't use it much when it was free.


I checked it out when it first premiered, but I honestly can't recall the last time I went there. As far as Network shows go, the Thursday night NBC line-up is all I need, other than Sports, and I can record that via antenna in HD. It's fallen into the same category for me as Joost, something I craved and embraced in the beginning, then fell into irrelevance.

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#21 OFFLINE   bakerfall

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Posted 22 April 2010 - 02:29 PM

I checked it out when it first premiered, but I honestly can't recall the last time I went there. As far as Network shows go, the Thursday night NBC line-up is all I need, other than Sports, and I can record that via antenna in HD. It's fallen into the same category for me as Joost, something I craved and embraced in the beginning, then fell into irrelevance.


If Hulu really wants to make money, they'll license themselves to videogame consoles, bluray players and other media players the way Netflix has. I think you'd have much better luck getting people to open their wallets when even the non-technical can see it as a viable replacement to pay tv.
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#22 OFFLINE   matt

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Posted 22 April 2010 - 02:41 PM

Gee it was so great with its handful of episodes of each show, I will feel like I am stealing from them paying only $10
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#23 OFFLINE   SledgeHammer

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Posted 25 April 2010 - 10:11 PM

Who cares? Hulu has been irrelevant for a year or two now. It was a cool service when they put up classic shows that weren't on TV anymore. But, over the past couple of years its gone to crap:

1) No more classic shows, just replays of current shows. I have a DVR. If I wanted to watch a current show, I'd DVR it. What use is re-watching The Tonight Show from 4 nights ago?

2) Stopped updating classic shows. Many of the classic shows only contain 1 or 2 seasons. There are almost no complete classic series up there.

3) Site has become slow as heck. Often takes a long time to load pages.

4) Same commercials over and over and over and over and over.

5) Movies section is a joke and has always been. You'd be hard pressed to find a movie you've ever heard of. Its more like "John and His Green Pants Invade Mars" and crap like that.

6) Lots of alternative services that don't charge any money and don't have commercials. For legit sites, YouTube, In2TV (although that site has become a hulu like joke)... some networks like WB and ABC and CBS have classic shows on their own sites.

Then theres of course the non legit sites who have pretty much everything for free and no commercials.

PQ often varies. Youtube is largely unwatchable pixelated garbage. Hulu was DVD quality, I'll give them that.

But there are plenty of sites that have PQ a step or two above Youtube.

I just don't get Youtube and how people expect you to watch that pixelated garbage, but thats going off topic :).

I'm with the other posters and hope hulu falls flat on its face. Sites that charge for garbage deserve to die.

#24 OFFLINE   phrelin

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Posted 04 May 2010 - 05:56 PM

I don't know. Here's what the article says:

Under the proposal, Hulu would continue to provide for free the five most recent episodes of shows like Fox's "Glee," "ABC's "Lost" or NBC's "Saturday Night Live." But viewers who want to see additional episodes would pay $9.95 a month to access a more comprehensive selection, called Hulu Plus, these people said.

My guess is that it's hard to sell commercials for back episodes. And the article ends with:

Hulu did not immediately respond to requests for comment.

I guess I'm not sure what the marketing model is from this article.

Commenting on a videos-viewed-online statistical report, HDTV Magazine today noted:

But here’s the surprise: Hulu came in second with more than a billion videos watched in March. Okay, that’s only good for a 3.4% share of the total, but it’s half again as many as Microsoft’s sites, which came in third.

This tells me that a lot of people must be watching a significant part of their television programming on Hulu. And the site drew a lot more traffic than the network sites did. (out of the top 10 slots, CBS was fifth, Viacom sixth, Turner eighth, and Fox ninth). Online television viewing is picking up steam, and is becoming a significant factor in U.S. home entertainment.

When you go to the comScore report, the fact most impressive to me was that HULU had 40,017 unique viewers who watched an average of 26.7 videos for the month of March.

The stats compare sites that aren't really related to the subject of professionally produced media. Views on YouTube, a Google site, for the most part aren't going to replace "Lost" for TV viewers.

So, until I see the whole picture of HULU's pay-TV operation, I'm not going to dismiss it. While Netflix is nice, unless you are going to time travel back to participate in water cooler discussions, it can't compete socially with watching current TV shows, ah, currently, so to speak.

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#25 OFFLINE   Tom Robertson

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Posted 07 July 2010 - 09:45 PM

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