I don't care about the percentage of the customers who are in the minority but just give us the Option to keep us happy so we don't have to Perform the Upgrade ourselves.
That is why alot of car manufacturers give you the Option of Upgrading to a larger engine if you want to pay for it.
Car manufacturers are able to markup the options a bunch, each sale is individually made with a salesman, etc. And even then you have two choices--take what is on the "lot" (which is bigger with dealer trades) or wait months for the car with the options you want to be made.
The whole car maker model is completely different than the mass production of consumer electronics model. Every penny (literally) counts.