With the arguing going on from the other side, it's obvious DirecTV is depending on getting that $10 per sub revenue back. But, hey...If you were under a contract for 2 years, the good news is that it is over and you can just cancel without fee should DirecTV choose not provide another discount.
Me? Well yes, the added $10 will in fact make/break me, so either a receiver gets chopped off and maybe a package downgrade. I have a monetary threshold for TV services.
The DirecTV website still defines Advanced Receiver Service-HD as:
And if you're an old customer, you can pay us. Oh well, I can be a "new" customer somewhere else.
New subs and existing subs pay the same for Directv. New subs possibly get discounts for the first year or whatever the offer is. The charges are still the same reguardless of the discounts. New subs and existing subs with hd will both see "advanced receiver hd" which is just another way of saying 'HD access" which is what is said prior to the February price increase.