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Guest Message by DevFuse

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Programming interrupted for DirecTV commercials


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20 replies to this topic

#1 OFFLINE   VHS or Beta

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Posted 09 June 2010 - 10:16 AM

I was just in the middle of watching an interesting live interview on MSNBC at 12:07pm when suddenly the program got cut off for a pair of DirecTV ads, one for refer-a-friend and the other ironically claiming how much better than Dish they are. At the end of the second ad it cut back into the programming in progress where the segment had just ended and I could see I missed it.

Obviously this was a technical error where either a human or an automated system at DirecTV's end inserted their own commercials where no break was scheduled. Is anybody over there accountable for this sort of thing or is the attitude simply, "oh well, that's how it is"?

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#2 OFFLINE   rufusgb

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Posted 09 June 2010 - 10:18 AM

You were watching something interesting on MSNBC? No offense, but I call BS.

#3 OFFLINE   Fabuloso

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Posted 09 June 2010 - 10:20 AM

there are people that are accountable for that at the uplink facilities in Long Beach Ca, and Englewood Co. But it was probably just an accident

#4 OFFLINE   VHS or Beta

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Posted 09 June 2010 - 10:21 AM

Yes it was interesting and regardless of whether you would agree with that, the point is that DirecTV shouldn't be pre-empting content with their ads.

#5 OFFLINE   DogLover

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Posted 09 June 2010 - 10:27 AM

Yes it was interesting and regardless of whether you would agree with that, the point is that DirecTV shouldn't be pre-empting content with their ads.


I don't know much about broadcasting, but I thought there was also code in the broadcast stream that automated systems used to put in commercials. Is it possible that the error was on the MSNBC side, and when the code came in, the pre-planned commercials (that happened to be DirecTV) were shown?

Maybe some of the broadcast engineers out there will chime in an help us learn something new.
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#6 OFFLINE   Avder

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Posted 09 June 2010 - 11:19 AM

Same thing happened last night during the Twins game on fox sports north. Cut to commercials suddenly after two outs, then after the ad it cut back just in time to see the third out had been recorded and...back to commercial and the exact same ads.

#7 OFFLINE   Jeremy W

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Posted 09 June 2010 - 01:25 PM

I don't know much about broadcasting, but I thought there was also code in the broadcast stream that automated systems used to put in commercials. Is it possible that the error was on the MSNBC side, and when the code came in, the pre-planned commercials (that happened to be DirecTV) were shown?

Yes, the system is automated. And yes, it's certainly possible that MSNBC mistakenly sent the signal for the "local avails" to play. It's also possible that DirecTV's equipment just went nuts and played them on it's own. The only way you'd know is if someone was watching at the same time on a different provider. If they saw commercials too, then MSNBC did it. If they didn't, it was most likely DirecTV's fault.

#8 OFFLINE   Mavrick

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Posted 09 June 2010 - 01:33 PM

They were probably just wanting you to:

9yQolcoxRSg:D

#9 OFFLINE   johns70

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Posted 09 June 2010 - 02:36 PM

Oh well, that's how it is.

#10 OFFLINE   billsharpe

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Posted 09 June 2010 - 03:38 PM

You were watching something interesting on MSNBC? No offense, but I call BS.


Please, no cracks about the channel, unless of course you include an emoticon :D
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#11 OFFLINE   MysteryMan

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Posted 09 June 2010 - 03:42 PM

I was just in the middle of watching an interesting live interview on MSNBC at 12:07pm when suddenly the program got cut off for a pair of DirecTV ads, one for refer-a-friend and the other ironically claiming how much better than Dish they are. At the end of the second ad it cut back into the programming in progress where the segment had just ended and I could see I missed it.

Obviously this was a technical error where either a human or an automated system at DirecTV's end inserted their own commercials where no break was scheduled. Is anybody over there accountable for this sort of thing or is the attitude simply, "oh well, that's how it is"?


Guess they had another "transmission glitch".

#12 OFFLINE   Lije Baley

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Posted 09 June 2010 - 03:43 PM

You were watching something interesting on MSNBC? No offense, but I call BS.


Well, I call your BS BS.

#13 OFFLINE   JLucPicard

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Posted 10 June 2010 - 04:53 AM

I was watching a recorded program the other day (Law & Order?) and twice within a minute the program cut to a bumper for the upcoming local newscast and then cut back to the program - obviously at the wrong times.

I've seen this happen over the years, so it does happen. I don't recall any of those incidents flashing DirecTV ads, so I have a problem saying your experience was some DirecTV conspiracy. Just sayin.

#14 OFFLINE   GP245

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Posted 10 June 2010 - 05:05 AM

Direct's servers used to insert "local" commercials in cable networks' programming has been slightly off for months.

Networks provide Direct the time commercials breaks occur and unfortunately, Direct's computer is slightly off and rolls its commercials
a bit early cutting off the tail of the networks' commercials.

#15 OFFLINE   Mark Walters

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Posted 10 June 2010 - 05:08 AM

It happens all the time..especially during live events--someone has a quick trigger. For MSNBC, they probably play something in mid-segment to test out things since no one watches the channel. I'd rather watch paint dry. :lol:

#16 OFFLINE   Leinie

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Posted 10 June 2010 - 10:48 AM

Yup I was watching that game also, I was like WTF!

#17 OFFLINE   Mavrick

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Posted 10 June 2010 - 11:02 AM

Nothing beat what happend awhile back on our local NBC affilate when they cut out of a program and showed about 45 seconds of a porno I guess the guy in master control must have been watching it and hit the wrong button and put it on air by mistake. :D

#18 OFFLINE   gnwes

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Posted 10 June 2010 - 11:29 AM

Nothing beat what happend awhile back on our local NBC affilate when they cut out of a program and showed about 45 seconds of a porno I guess the guy in master control must have been watching it and hit the wrong button and put it on air by mistake. :D


i wonder what was he doing during the 45 seconds it took em to realize it was broadcasting :eek2:

#19 OFFLINE   Paul Secic

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Posted 10 June 2010 - 12:14 PM

I was just in the middle of watching an interesting live interview on MSNBC at 12:07pm when suddenly the program got cut off for a pair of DirecTV ads, one for refer-a-friend and the other ironically claiming how much better than Dish they are. At the end of the second ad it cut back into the programming in progress where the segment had just ended and I could see I missed it.

Obviously this was a technical error where either a human or an automated system at DirecTV's end inserted their own commercials where no break was scheduled. Is anybody over there accountable for this sort of thing or is the attitude simply, "oh well, that's how it is"?


Dish does the same thing on various channels also.

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#20 OFFLINE   marker101

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Posted 10 June 2010 - 12:19 PM

Direct's servers used to insert "local" commercials in cable networks' programming has been slightly off for months.

Networks provide Direct the time commercials breaks occur and unfortunately, Direct's computer is slightly off and rolls its commercials
a bit early cutting off the tail of the networks' commercials.


it's all done via remote signalling, contact closures, etc. The networks sends them and the equipment on the other end responds. Same thing with The Weather Channel on cable. I've seen instances where "Local on the 8's" wasn't the local product due to a miscue by TWC.

It happens.




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