Posted 05 July 2010 - 10:19 AM
It suggests they have a customer base that is willing to pay regardless. The question is how much larger they expect that customer base can get and whether or not it will appear to be a selling point against the competition when trying to draw customers away.
WHO is drawing them away?
Let's see. Percy Jackson and the Olympians costs $5.99 in HD on DirecTV, Percy Jackson and the Olympians costs $5.99 in HD on Fios. Both have the same terms of sale.
So, how is DirecTV losing customers because of their VOD offerings?
The damned things are overpriced for me and a lot of people but they obviously sell and the price and terms of sale are pretty much driven by the studios and distributors as much or more than the end provider.
LR: HR34-700, H24-200, Fios DVR, BD350 Blu Ray, Roku Netflix Player, Chromecast, Sony 65w850 TV
BR: HR21-200, Viso 32LX, DB350 Blu Ray
Dish: Slimline, SWM8