This is definitely where we differ "being techie" doesn't mean we like movies more than everyone else. What is means is that us "techie" people find other less costly ways to do it more frequently because that's what we do. That is why I would argue that "being techie" means spending less (overall) on PPV not more.
The general non-techie population would take the easy way out and user the remote control to order a movie. Bam, done! easy, just like that and your watching a movie. Doesn't require a PC, doesn't require anything other than (as you say) a phone line to send the billing back to DIRECTV. Heck, you can even order movies without the phone line attached for a short while, and then it tells you that you need a phone line attached. I don't buy the argument that being techie makes you more likely to use PPV than a non-techie viewer.
Doug I have spent more years than I wish to say installing High end AV systems and you know that Question that the Telephone Techs ask first?
"Is it Plugged In?" That’s been my experience with most non tech people.
Yes they would watch PPV but they dont even go into the Menu's to see that it's even there! They don't understand how the Billing will be done and in most cases they don't have a nearby phone line or even own a home Land Line anymore! So they will rent movies from Netflix because it's not technical, it's easy and cheap. Why do you think Directv has Dumbed down PPV ordering so much? The Pictures in the Guide, the Adverts in the Guide etc. all to try and reach those who dont ever go into Menus.
What we find to be so easy and straight forward most people find to be intimidating and potentially expensive. I cant tell you how many people have said to me "I don't touch that because I might mess it up" They are literally traumatized by technology and the fear of getting into areas that they cant get out of so they just avoid them.
My wife is a perfect example, the first time she saw the “1 hour missing guide data” box she just left it up and kept pressing the Up arrow to remove the screen saver. I got home about 2 hours later and I said why she didn’t just press the Enter Button.
She said she was afraid the receiver would reset and she knew it was recording my 8pm shows, so she just left it till I got home.
Most people are just like that, when in doubt they don’t mess with it.