As for my take on the article?! Well, I wasn't really impressed.
It seemed to imply (to me) that one of the reasons channel negotiations are taking so long is that DirecTV wants permission to allow their subscribers to watch programming on the web.
As someone who has spent a considerable amount of money (for me anyway) on HDTVs, audio equipment, and lease/mirroring fees, the prospect of watching TV on a computer/iPad, etc. REALLY doesn't interest me in the least.
If however this will lead to DirecTV officially supporting eSATA and allowing one to transfer programming from one DVR to another on the same account, I will call it a good thing.
I understand that position, fair point. I would only say that Authentication goes beyond just "the web" and it's very much a big deal in where the viewing experience is going in society in the next 5, 10 , 20 years.
There's no doubt, in my mind anyway, that authentication is part of the new frontier and as a result, everything gets a touch more complicated with agreements and such.
This is why when people say "Company X has a deal with channel Y", well it's not apples to apples anymore on so many levels. I would also argue that no longer is it just about dollars and cents anymore either. A common theme I read is "Company Y isn't willing to pay channel A's demands". Of course money is always an important part, but there are many other attributes involved as well. In essence, often times the financial parts can get worked out in a deal but it's the other stuff that delays things.