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Guest Message by DevFuse

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What you guys think of the updated logo...


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70 replies to this topic

#51 OFFLINE   tonyd79

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Posted 13 October 2010 - 11:49 AM

A logo is part of the overall branding. So, when DirecTV updates their logo (and since they are alike enough that they can still have the simpler one for equipment and business cards), they are building a whole look around it. Often a logo change indicates a deeper change. When Walmart changed to their "sunflower" logo, it was part of a rehab of existing stores to be brighter and more open (more Target-like, minus the red).

Logos on clothes meant something to the consumer. Alligators and the Nike swoosh come to mind. But the GAP? Huh? The logo is only on the building and the bag.

I'm willing to bet that the DirecTV refresh was because they are updating graphics on the web, in print and TV ads. Maybe even in a future GUI (HD anyone?).

Edit to add: BTW, the new Gap logo looks like an electronics company. Fits better for DirecTV.
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#52 OFFLINE   matt

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Posted 13 October 2010 - 12:01 PM

Now just because it shows a picture of a new one that doesn't mean that is what you will actually receive.
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#53 OFFLINE   jdspencer

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Posted 13 October 2010 - 12:57 PM

Which one is the new one?:rolleyes:;)

I have the same question. :D
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#54 OFFLINE   betterdan

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Posted 13 October 2010 - 09:42 PM

When a company site is current with graphic and technology improvements, you can be pretty sure they are also staying up-to-date in other matters.


I don't know about that, I'd say having an audio drop out problem for over a year isn't really staying up to date on matters...

#55 OFFLINE   bill875

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Posted 13 October 2010 - 09:51 PM

It looks to me like someone had a little too much time on their hands in Photoshop and went way overboard with layer styles. The recent logo was much more appealing and professional IMO.

#56 OFFLINE   Drucifer

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Posted 13 October 2010 - 11:04 PM

I don't know about that, I'd say having an audio drop out problem for over a year isn't really staying up to date on matters...

I do believe that problems was cause by software update. As we all should know by now in this new tech world, not all tech improvements work according to plan when it gets distributed to the public.

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#57 OFFLINE   Stuart Sweet

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Posted 14 October 2010 - 08:07 AM

Beats the pants off of this one
Posted Image


Actually I do agree, but that logo is actually more contemporary than the new DIRECTV logo. I don't mean to bash the hard-working folks in Marketing, but the trend today is to get rid of all the 3D and shiny stuff and go with something that is flatter and bolder. This isn't really a move in that direction, is it?
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#58 OFFLINE   smiddy

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Posted 14 October 2010 - 08:29 AM

Actually I do agree, but that logo is actually more contemporary than the new DIRECTV logo. I don't mean to bash the hard-working folks in Marketing, but the trend today is to get rid of all the 3D and shiny stuff and go with something that is flatter and bolder. This isn't really a move in that direction, is it?

Is that a minimalist direction? I've seen some that are quite inspiring, though they all seem to be in a minimal way with "clean lines" without a lot of distractions. Is that what you mean?
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#59 OFFLINE   markfp

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Posted 14 October 2010 - 01:32 PM

This reminds me of going in the grocery store and noticing on some of the packaging.... "NEW LOOK OUTSIDE...same old product inside!".


Usually when they design a new package they do it to hide the fact that they've cut the amount of product inside. Remember when a can of coffee was actually a full pound?

#60 OFFLINE   n3ntj

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Posted 14 October 2010 - 02:45 PM

Instead of wasting time on a new logo why not work on a new HD GUI for the HR-2x units?

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#61 OFFLINE   Hoosier205

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Posted 14 October 2010 - 02:49 PM

Instead of wasting time on a new logo why not work on a new HD GUI for the HR-2x units?


I'm pretty sure that there are different folks working on those two separate issues. Regardless, they already said they were working on an updated/upgraded GUI. They hope to roll it out anytime between now and the end of next year.
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#62 OFFLINE   BKC

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Posted 14 October 2010 - 05:28 PM

I don't know about that, I'd say having an audio drop out problem for over a year isn't really staying up to date on matters...


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#63 OFFLINE   Drucifer

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Posted 14 October 2010 - 06:23 PM

Everyone is trying to add depth to everything.

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#64 OFFLINE   bubbagscotch

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Posted 14 October 2010 - 09:33 PM

Well I don't think the majority of people really care of the new look or the font, my bill is still the same.......................

#65 OFFLINE   n3ntj

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Posted 15 October 2010 - 08:58 PM

I'm pretty sure that there are different folks working on those two separate issues. Regardless, they already said they were working on an updated/upgraded GUI. They hope to roll it out anytime between now and the end of next year.


B/w now and the end of 2011??

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#66 OFFLINE   Jeremy W

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Posted 16 October 2010 - 12:41 AM

B/w now and the end of 2011??

Correct.

#67 OFFLINE   cartrivision

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Posted 18 October 2010 - 12:51 PM

Usually when they design a new package they do it to hide the fact that they've cut the amount of product inside. Remember when a can of coffee was actually a full pound?


I remember back when a "half gallon" ice cream carton actually contained 1.75 quarts of ice cream. :smoking:

#68 OFFLINE   jdspencer

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Posted 18 October 2010 - 12:56 PM

Not that I care one way or the other.
Which one is the new one? :)

Edited by jdspencer, 18 October 2010 - 12:57 PM.

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#69 OFFLINE   drpjr

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Posted 18 October 2010 - 05:48 PM

After close inspection I have determined, without question, the new one has the blue background.;)

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#70 OFFLINE   jdspencer

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Posted 18 October 2010 - 06:12 PM

I'll match your ;)
and raise you a :P
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#71 ONLINE   longrider

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Posted 18 October 2010 - 07:03 PM

I remember back when a "half gallon" ice cream carton actually contained 1.75 quarts of ice cream. :smoking:


A couple months ago Safeway introduced ice cream in a 'new' 'larger size' that contains a whopping....half gallon!
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