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Guest Message by DevFuse


VS 2010 NHL Ratings

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Posted 08 June 2011 - 06:37 AM

■First, viewership averaged 2.76 million viewers. That’s down from last year’s cable record of 3.6 million viewers for Philadelphia-Chicago which went into overtime. Again, we take into account one US market and Canadian markets are not measured by the US Nielsen ratings.

■Viewership peaked at 3.52 million viewers in the 9:30 — 10 p.m. ET half hour in the 2nd period.

■Versus says in the 8 — 11 p.m. time period, Versus ranked 3rd among all cable networks in primetime.

■In Boston, Versus saw a 23.37 rating, the highest local rating ever for Versus. And the rating was up 57% from the last time the Bruins were on Versus which was game 7 of this year’s Eastern Conference Final against Tampa Bay.

■And Versus was the top rated network on both cable and network TV in Boston and Providence.

VS got a huge increase in viewers for this game compared to SJ/VAN series ratings numbers.

But the NHL saw a slight decrease in ratings going from Games 1+2 on NBC to Game 3 on VS.


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Posted 10 June 2011 - 08:57 AM

VS started the season with these ratings -

Thursday, October 7
12:00 Minnesota vs. Carolina – 80,000 (0.1)
7:00 Philadelphia vs. Pittsburgh – 730,000 (0.4)
10:00 Chicago vs. Colorado – 430,000 (0.3)

Friday, October 8
12:00 Carolina vs. Minnesota – 95,000 (0.1)
3:00 Columbus vs. San Jose – 120,000 (0.1)

Saturday, October 9
12:00 Phoenix vs. Boston – 116,000 (0.1)

And finished with Game 4 of the Finals-

Wednesday, June 8

7:30 p.m. Hockey Central – 219,000 viewers

8:00 p.m. Vancouver vs. Boston, Game 4 – 2,714,000 viewers

10:30 p.m. Hockey Central – 875,000 viewers

I think the new TV deal will and has help increase ratings for VS because of the Comcast mega deal for NBC .

Adding Hockey Central and cross promoting the NHL with all the Comcast channels seems to have boosted ratings.

I hope they decide next season that it isn't a ratings killer to have Canadian teams featured in VS and NBC games.


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