I am looking forward to a Dish "whole home server" solution that will allow HD on all TVs. Dish is already losing customers to the competition due to the lease limit (3 receivers) effectively limiting you to 3 HDTVs with HD programming. Several times a week, my installers are having customers cancel, or nearly cancel (usually saved by 30+ minutes of discussion/explanation on the tech's part, that he doesn't get paid for) because they aren't getting HD on their TV2s, something that continues to be poorly explained, if explained at all.
I know that the WHS concept is slated to be the solution (hopefully with RVU thin-client capabilities), and that *should* be a very workable solution, but it simply can't come fast enough. When even "low income" houses now have 4, 5, and 6 HDTVs, the time has come for an "all HD" hardware solution. All of the other pieces are there, so let's BRING IT ON, Dish!
I agree the next step is multi-room viewing.
But in my 13 years as a retailer, all of these technological advances are not readily accepted by the public. Case in point. When DISH came out with the 7100 (webtv DVR, the first dish DVR back in 1999), despite demonstrating the DVR there were MANY people who said, "I don't need that.... I never record things, etc." Ten years later these same people couldn't imagine watching television WITHOUT a DVR. It took a while for it to catch on.
However, there is always that SMALL percentage of people who keep up with it and want/demand more features. Hence this website.
But for DISH Network, all of this technology will NOT catapult them past DirecTV or even catch up to DirecTV.
Face it, do you think DISH does a better job than DirecTV does on touting it's technological abilities? "Pause a show and watch it in another room", "Set up timers on your Droid", etc. DISH does a lousy job in advertising these things. PocketDish was great but never really advertised and now it's gone.
In my opinion what sells BIG is CONTENT. That is what brings in the subscribers. DISH Network needs to have some exclusivity in programming or else it will be eaten alive by the competitors.
Where I am located, homes have access to TWO cable services, ONE Telco (UVerse), and of course the two satellite services. The cable/telco companies can leverage their bundles to drive stiffer competition on the video side. Whereas DirecTV only has video, it holds it's position in the market place with sports, sunday ticket, and some other exclusives. What does DISH Network have? LOGO in HD?
I think all the technology and the research is necessary. But it will not reduce the defections we are seeing to the competition.
I would like to see the following:
A move to getting exclusive programming. Something/anything that will be unique to DISH.
Invest in channels themselves. I thought DISH was onto something with their version of the weather channel. I liked it better because it was only weather and not shows/movies. This could then be sold to other cable companies. Let DISH have something to sell to other companies for revenue.
An entry level programming package. Bring back welcome pack. For anyone who owns their equipment they should be able to have welcome pack for $15 per month. Autopay and paperless billing a must. Again, you must own your equipment. There is a lot of MPEG2 equipment out there that can be deployed for this purpose.
Raise the limit of 3 receivers. Number of receivers are limited to the customers credit score. If the customer has a 787 score, take a chance and give them 3 722k's and 3 211's. (Additional outlet fees on that scenario are $55 a month. DISH will get their money back on the equipment in short order).