Gartner analyst Allen Weiner said Google's eBooks model is a big deal because it creates a gateway to make the company the first true "media in the cloud" provider.
He envisions that, paired with Google TV's ability to let users consume Netflix and other Web apps from their TVs, Google has a powerful advertising platform to wield againt Amazon, Apple and others eying Web-delivered media.
"Add in the purchase of Widevine (multiplatform DRM and content optimization platform) and you see the formation of two content services with the ability to share customer behavioral information, advertising targeting and a device agnostic distribution engine," Weiner said in a Dec. 6 blog post.
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Google eBooks, Google TV, Google Music & an ad supported media cloud
Posted 08 December 2010 - 12:44 AM
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