Gartner analyst Allen Weiner said Google's eBooks model is a big deal because it creates a gateway to make the company the first true "media in the cloud" provider.
He envisions that, paired with Google TV's ability to let users consume Netflix and other Web apps from their TVs, Google has a powerful advertising platform to wield againt Amazon, Apple and others eying Web-delivered media.
"Add in the purchase of Widevine (multiplatform DRM and content optimization platform) and you see the formation of two content services with the ability to share customer behavioral information, advertising targeting and a device agnostic distribution engine," Weiner said in a Dec. 6 blog post.
Welcome to DBSTalk
- Start new topics and reply to others
- Subscribe to topics and forums to get email updates
- Get your own profile page and make new friends
- Send personal messages to other members.
Google eBooks, Google TV, Google Music & an ad supported media cloud
Posted 08 December 2010 - 12:44 AM
"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."
"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
My AV Setup
My Slingbox Pro HD Experience
My Blog: The Redwood Guardian