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NAB to FCC: Don't change Nielsen system


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#1 OFFLINE   FTA Michael

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Posted 25 January 2011 - 11:18 AM

John Eggerton filed this report last night at Broadcasting & Cable:

The NAB issued its comments to the FCC about the current Nielsen market system for determining who is eligible to watch which channels when delivered via satellite. "The report was required by Congress in its reauthorization of the Satellite Television Extension and Localism Act (STELA), prompted by legislators concerned about constituents' access to stations given the gerrymandering of some markets that cross state lines."

In effect, the NAB said that the system works fine for almost everyone, that it's always possible to license programming into portions of "orphan" markets, and any systemic changes would mess up local stations' ad sales.

Go read it here, then let the piling on begin. :)
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#2 OFFLINE   LarryFlowers

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Posted 25 January 2011 - 12:05 PM

This report is a surprise? The NAB will oppose anything that upsets their applecart!
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#3 OFFLINE   SayWhat?

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Posted 25 January 2011 - 02:33 PM

The whole 'system for determining who is eligible to watch which channels when delivered via satellite ' should be abolished. If I want to pay to watch channels from a city I used to live in instead of where I am now, that should be my choice. If a family who live in Minnesota most of the year transplant to Arizona for a few months, they should be able to watch their home stations.

I understand the technical limitations of spot beams and all, but that's something different.
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#4 OFFLINE   Charise

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Posted 25 January 2011 - 03:35 PM

Absurd! My sister lives about 15 minutes from Madison but 60 minutes from Milwaukee. Of course, the NAB puts them in the Milwaukee DMA. My mother would prefer to get her locals from out of state, where she's gotten them for most of her life as their weather forecasting is more accurate for where she lives. My other sister has to get her "locals" from 150 miles away instead of nearer to where she lives.

Out of my immediate family of six people this impacts one-half. I guess we aren't average according to the NAB. :rolleyes:




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