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NAB to FCC: Don't change Nielsen system
Posted 25 January 2011 - 11:18 AM
The NAB issued its comments to the FCC about the current Nielsen market system for determining who is eligible to watch which channels when delivered via satellite. "The report was required by Congress in its reauthorization of the Satellite Television Extension and Localism Act (STELA), prompted by legislators concerned about constituents' access to stations given the gerrymandering of some markets that cross state lines."
In effect, the NAB said that the system works fine for almost everyone, that it's always possible to license programming into portions of "orphan" markets, and any systemic changes would mess up local stations' ad sales.
Go read it here, then let the piling on begin.
Posted 25 January 2011 - 12:05 PM
Winder (Atlanta) GA
HR20-700 HR23-700 H24-100
1st DirecTV Receiver Install Nov 1994
i'm a PC Guy
Posted 25 January 2011 - 02:33 PM
I understand the technical limitations of spot beams and all, but that's something different.
Help stamp out Twits and Twitterers!
Ultimate Cord Cutter ~~~ No Satellite. No Cable. No Streaming. No Broadcast/OTA NO TV
Posted 25 January 2011 - 03:35 PM
Out of my immediate family of six people this impacts one-half. I guess we aren't average according to the NAB.