Beware of writing or even uttering the words "super" and "bowl" next to each other around this time of year. The NFL has proclaimed that it is "absolutely entitled..." to control who can utter (the Unutterable Phrase) and when it can be uttered.
From the CommLawBlog:
More @ CommLawBlog
Coming Soon: The Event-Of-Overriding-National-Importance-That-Shall-Not-Be-Named
Posted January 25, 2011 by Kevin Goldberg
It’s time for that most evergreen of January stories: the annual reminder that you have to be careful about using the words “super” and “bowl” together in any way. That’s because the NFL is on the look-out for “unauthorized” uses of its registered trademarks, and one of those trademarks happens to be “Super Bowl®”. We put “unauthorized” in quotation marks here because the No Fun League has a somewhat (how can we say this delicately?) expansive view of its own ability to prevent anybody from uttering those two words – a view which is not universally shared.
The League’s position, as far as we can tell, is that pretty much any non-news use of the Two-Word-Phrase-That-Shall-Not-Be-Spoken necessarily implies an affiliation with the NFL. To the NFL, this in turn apparently means that the NFL is absolutely entitled to control who can utter the Unutterable Phrase and when It can be uttered. Whether that view is supported by, say, the law is far from clear. >>>