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Press Release - DISH Network Launches Donation Channels


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7 replies to this topic

#1 OFFLINE   Jason Nipp

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Posted 17 May 2011 - 07:38 AM

DISH Network LAUNCHES DONATION CHANNELS


Customers Can Point and Click to Instantly Donate to American Red Cross Relief Efforts in U.S. and Japan



Englewood, Colo., May 17, 2011DISH Network L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), has dedicated two on-demand channels to solicit donations from customers to provide disaster relief assistance in the United States and Japan.

Now through July 31, 2011, DISH Network customers can visit channels 1 or 501 and select one of the following channels labeled “Donate Storm Relief” or “Donate to Japan Here.” They can then follow the simple on-screen instructions to make a $5 donation, which will be added to their subsequent monthly bill.

“We’re pleased our technology can be used to assist the American Red Cross, an organization we’ve selected to support in helping citizens recover and rebuild,” said Dave Shull, senior vice president of Programming for DISH Network. “We look forward to using this unique donation approach to aid other causes in the future.”

DISH Network subscribers’ gifts to the American Red Cross will help those affected by the recent tornadoes and floods in the United States or those affected by the earthquake in Japan and subsequent tsunami throughout the Pacific. Donations will enable the Red Cross to provide shelter, food, emotional support and other assistance to victims of these disasters.

“This support from DISH Network and its customers is critically important as we work to provide help and hope to survivors of the storms across the U.S. and the earthquake and tsunami in Japan,” said Michael J. Brown, vice president of Corporate and Foundation Giving at the American Red Cross.

To make a donation through DISH Network, a customer’s satellite receiver must be connected to a broadband or telephone line.

For more information, visit www.dishnetwork.com/donation or www.redcross.org.


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About DISH Network
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides more than 14.19 million satellite TV customers, as of March 31, 2011, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy industry-leading customer satisfaction, the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network’s subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of global customers annually. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

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#2 OFFLINE   Hutchinshouse

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Posted 17 May 2011 - 07:39 AM

Nice idea!

#3 OFFLINE   tonyd79

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Posted 17 May 2011 - 09:34 AM

It is a nice idea. Better would be a linear channel dedicated to loops for these donations. On Demand is sort of passive. But a great start. Nice job.
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#4 OFFLINE   Stewart Vernon

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Posted 17 May 2011 - 01:35 PM

They should probably put versions of this up as HD channels too... even if the content isn't HD... because the people who have their EPG set to "only HD" will miss this.

Of course anyone who locks out those channels will miss... but not much you can do about that.

-- Respect the S.H.I.E.L.D.


#5 OFFLINE   MikeJH@DISH Network

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Posted 24 May 2011 - 08:08 AM

It is a nice idea. Better would be a linear channel dedicated to loops for these donations. On Demand is sort of passive. But a great start. Nice job.


Thank you. This is great feedback! I will submit this to our programming department to make these changes.

#6 OFFLINE   MikeJH@DISH Network

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Posted 24 May 2011 - 08:11 AM

They should probably put versions of this up as HD channels too... even if the content isn't HD... because the people who have their EPG set to "only HD" will miss this.

Of course anyone who locks out those channels will miss... but not much you can do about that.



Thank you for the feedback. Your absolutely right with the EPG being set to "only HD" then the channel won't show. I have submitted your feedback to our programming department to add an HD option for this donation channel.

#7 OFFLINE   Dario33

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Posted 24 May 2011 - 09:58 AM

Very cool concept. :up:

#8 OFFLINE   Paul Secic

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Posted 25 May 2011 - 10:33 AM

Nice idea!

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