I think maybe you misunderstand me. I don't mean people, I meant the sat/cable providers. If they told ABC to go f themselves they aren't taking on Longhorn and aren't joking the price up anymore so take your feed down if you want, then the price would fall. The choice would be get paid less or don't get paid at all. It isn't D*s fault they overpaid for the NFL and started a network for one university.
Yes indeed, I can't disagree with that....however...is DirecTV really going to chuck EVERY ESPN channel while Dish still has it? I don't think so. That, of course, is the issue. All of our posturing aside, no provider can afford to permanently be without ESPN on a permanent, or even semi-permanent basis. In the satellite biz, all ESPN has to do is threaten to cut a sweetheart deal with the other provider (regardless of which one it is) and the one possibly left out in the cold will be forced to the table.
Disney has indeed spent some stupid money with ESPN over the past year. And as any business would, it wants to recover all it can....and more. It knows that no video provider can do without the ESPN channels, that would be little more than commercial suicide. But there's no way (and I'm convinced that Disney knows this) that the providers will seriously consider giving Disney what it wants for ESPN.
Indeed, both sides are on a collision course. And we're caught in the middle.
Oh, and that thought about "everyone" getting on board to deny Disney a big increase? I think...and could be wrong...that doing that is illegal. I hope I'm wrong, but don't think so.http://en.wikipedia.org/wiki/Collusion