The LeBron-less Cavaliers -- THERES a product that is in demand
The Cavs have the 7th best ratings in the NBA. So, yes, there's still plenty of people watching even without Lebron. If you wanna continue comparing FS Ohio's teams - go ahead. The Reds are in the Top 5 among MLB teams. The only team that lacks strong ratings on a regular basis are the Blue Jackets.
Yea, and so is the Pursuit Channel. I know it may be hard to grasp that there is a significant portion of 6.5 million households that are even more devoted to UT sports than some others are to the Cleveland Cavaliers. The issue isn't content -- it is demand. UT will have plenty of content -- men's & women's BB, perennial NCAA tourney women's volleyball, etc. Not to mention a baseball team that has such good home attendance that it is a revenue sport. I don't think there are many schools where the student bookstore has four off campus stores, around the state -- all because of demand for Texas paraphenalia. It is also that demand that makes the UT football program the largest grossing in the nation -- more than $20M per year more than second place tOSU.
The Pursuit Channel is largely paid programming. Why are you comparing a channel that is made up of production companies paying for the content to a RSN? As I said before, I don't have a problem with adding Longhorn Network but trying to compare their content to what most RSN's carry isn't going to work. And using FSO as an example is very strange. FS Ohio offers 150 Reds Games, 70 Cavs Games and 80 CBJ games. Do you really think volleyball and a handful of basketball and football games is comparable to that? Just for the record, FSO also shows college baseball, volleyball, football, basketball, etc.
UT has very devoted fans, there's no doubt about that. I do think the network is trying to overcharge for what it's offering. I don't think people are banging down doors to watch college baseball or volleyball. If they showed more football and men's basketball I would feel differently. There is a great demand for UT sports - but it's largely football and basketball, not so much the other stuff that you listed. Much of my issue with Longhorn Network will be how it will be carried. If they carry it just as an RSN, that's one thing, but I don't see it worthy of having national distribution at this time.