I have seen many side surround speakers that shoot the sound out of their sides, rather than at the listener, these Polks for example:
Highlighting the work of the sound engineer is not my primary concern. While I want him to do his job well, motion pictures remain primarily a visual experience. When I hear the surround speakers too directly, it takes my mind off the screen. The sound should compliment the action on the screen, not distract from it.
I used to own a set of Wharfedale's with the surround speakers in that setup and they were much better than the traditional Quads that I use now. Of course this is from a layperson's perspective.