Ok, I trust you have a link / article to support that?
Well, aside from the fact that I worked in the industry and was CFO of a cable company.... And aside from the fact that this is a well known fact... And aside from the fact that I'm being incredibly arrogant in this answer because I'm tired of being challenged when I present facts...
"The fastest-growing expense is programming. The money the cable operators pay for the rights to channels like MTV, CNN and ESPN eats up just under $4 of every $10
they take in selling video service. Programming cost $1.0 billion at Time Warner in the first quarter, up 8 percent. At Comcast, programming cost $1.8 billion, up 9.6 percent. "
"According to Matthew Harrigan at Wunderlich Securites, in 2009 DirecTV paid approximately $37/sub out of an ARPU of $85/sub to content owners for programming costs
(i.e. affiliate fees). In this case, affiliate fees represent roughly 43% of total revenue for DirecTV. Similarly for Comcast, Matthew estimates programming costs at 37% of video revenue
(Comcast has high-speed data and voice revenue that are separate). "
And there you have it. If your bill was $100, their programming costs were very approximately $40. If their programming costs went up 10% as they say -- which I don't doubt -- that's about $4 per month. They passed 100% of their increases on to you
. Don't be naive and think otherwise.