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2011-12 Season Ratings - Winter


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#126 OFFLINE   phrelin

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Posted 10 March 2012 - 11:56 AM

Here's the second Friday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


CBS. Whither Fridays....

One can only speculate about why CBS ran a new episode of "The Mentalist" at 9:00. In its regular time slot at 10:00 on Thursday it averages 2.8/8 -13.75 million. That it pulled a 2.0/6 - 11.83 million on Friday at 9:00 provides some interesting information to work with.

"CSI: NY" has been pulling no more than 1.8/6 - 10.70 million and generally more like 1.6/5 -9.75 million. What those ratings for "The Mentalist" tell me is that "CSI:NY" is at about the ceiling for a regular scripted show on Friday at 9:00.

The issues are can they hold the 9:00 ratings without a tried-and-true procedural and, if so, are those ratings high enough to support a decent scripted show?

And one has to note that "The Mentalist" episode as a lead in did not help or hinder "Blue Bloods."

CBS appears to have taken over the top spot in what is now the Friday Reality Show Hour timeslot at 8:00. Will we see in 2012-13 all the broadcast nets offering reality+news shows on Friday?

ABC has already gone to a reality+news shows Friday lineup. It's ratings aren't great, but they probably make money.

NBC has one scripted show left on Friday. "Grimm" at 9:00 is not doing well enough. It should be on another night.

Fox is even running reruns of a reality show on Friday and at 9:00 it's not doing any worse than "Fringe" usually does.

The CW. :shrug:

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#127 OFFLINE   phrelin

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Posted 11 March 2012 - 12:54 PM

Is there somewhat we can see the ratings every week for our favorite shows? Is there a site that does that?

The best I know of is at the TVbytheNumbers shows listing which may not be exactly what you want.

They also offer the weekly broadcast top 25 and top cable 25 along with the live+7 DVR ratings for the week.

The live+7 DVR ratings are always interesting as they present the demo in two ways - raw number gains and % ratings gains.

For the week of February 6, 2012 - February 12, 2012 for instance, the top five raw numbers demo gainers were all live high ratings shows with the exception of "The Office":

Modern Family
Big Bang Theory
Grey's Anatomy
The Office
New Girl

The same week the five shows that got the highest percentage demo boost were all low live ratings shows including "The Office":

Pan Am
Fringe
Grimm
Up All Night
The Office

The same week the five shows that got the highest raw number total viewer boost were:

Modern Family
The Mentalist
NCIS
Big Bang Theory
Criminal Minds

They don't provide this, but same week the five shows that got the highest percentage total viewer boost were:

The Office
Grimm
Modern Family
Revenge
Alcatraz
New Girl

What's interesting about this for NBC is "The Office" and "Grimm" have a fairly strong hidden audience, meaning the shows would get decent live ratings if they were competitively placed.

I've been saying since the beginning of Winter that NBC should have placed "Grimm" on at 10:00 Tuesday. And though I've never looked at this before, "The Office" followed by "Whitney" on Wednesday at 8:00.

"In a hundred years there'll be a whole new set of people."
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#128 OFFLINE   phrelin

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Posted 12 March 2012 - 12:16 PM

Here's the second Sunday of March Doldrums with an addition:

Posted Image


And here's the 8:00 to 10:00 averages:

Posted Image


Last month Gary Holmes, a media consultant, who was for six years the Nielsen Company’s Chief Press Officer and VP of Communications in a blog post The 18-49 Bad Habit wrote:

When I worked at Nielsen, the story I heard — perhaps apocryphal, perhaps not — was that in the mid-70s a less popular network decided to make lemonade out of lemons by arguing that while it had fewer overall viewers, it had more of the younger viewers that advertisers really wanted. Presto! The birth of the coveted and highly prized 18-49 demographic.

...But is it really true that advertisers only target 18-49 year-olds? I find it hard to believe, especially since consumers in their 50s and 60s have far more disposable income than those in their teens and 20s. The argument against advertising to anyone over age 49 is that while they may have more money, their buying patterns and brand preferences are set early in life, so there is no point trying to get them interested in anything other than adult diapers and denture cream once they get into their 50s.

This conventional wisdom seems particularly outdated now that the Baby Boomers, a generation always open to new experiences, have moved into their 50s and 60s. Nielsen and other researchers have found that Boomers’ brand loyalty is no more unchangeable than other age groups. I know this from personal experience: just a few weeks ago I, a Boomer, switched brands of toothpaste, and I routinely buy different brands of shaving cream, breakfast cereal and gasoline depending on price, convenience and whim (although I have to admit I have been fiercely loyal to my cola brand since I was a preteen.)

Holmes' comments have been picked up in the advertising and media trade press.

What I've done to the ratings chart above is to add a column that clearly offers a comparison of a show's ratings in the 18-49 crowd to the 50+ crowd. I chose to do this on this Sunday to demonstrate what I will call in the future "The "Harry's Law Quandary."

ABC. Last week ABC "won" every hour in the 18-49 ratings and last night tied or won every hour in the 18-49 ratings but 7:00. But last night ABC did not win a single hour in the 50+ ratings.

Relying upon the fickle 18-49 crowd somehow cost "Once Upon A Time" dearly. At that time slot compared to last week there were 0.8 million fewer viewers in the 18-49 crowd and that show had 0.6 million fewer viewers.

In passing, one has to note that "GBC" at 10:00 gained 4.5% from its premier last week in the 18-49 crowd while dropped 7.4% in the 50+ crowd.

CBS is normally #1 in the 50+ crowd. One show to examine is "The Good Wife" at 9:00. For the second week in a row it is #4 in the 18/49 crowd and #1 in the 50+ crowd.

Fox blatantly targets the demo which in the 8:00 to 10:00 competition gives them 2nd place with their animated series. But those shows attract only 12% of the 50+ crowd which represents around 70% of the viewership. It should be noted that the remaining 0.2 million missing 18-49 crowd at 8:00 were missing from Fox.

NBC. Last night "Harry's Law" was returned to the schedule in the 8:00 time slot. NBC remained dead last in the 18-49 ratings in that hour. But "Harry's Law" moved the network from dead last to first in the 50+ crowd with 33% of the 50+ audience. One can't help but note that in the 8:00 time slot the 18-49 audience dropped by 8% while the already much larger 50+ crowd grew by 18%. And all the growth went to "Harry's Law" which also significantly reduced the 50+ratings for ABC's "Once Upon A Time" and Fox's animated lineup.

The Harry's Law Quandary. Clearly "Harry's Law" in its cast and its subject matter is oriented to the 50+ crowd. The show this season even lost one reasonably popular young cast member Brittany Snow. The 50+ crowd loyally followed the show to Sunday even though all the ratings pundits are telling NBC to cancel it. "The Harry's Law Quandary" applies to "The Good Wife" on Sundays.

The Harry's Law Quandary is that the broadcast networks each year are losing more of the 18-49 audience to alternative activities, particularly the internet. The largest, by far, audience is over 49 years of age. What to do, what to do....

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

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#129 OFFLINE   phrelin

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Posted 13 March 2012 - 11:52 PM

Here's the second Monday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


Typical of the March Doldrums the 8:00 to 10:00 competition was down from the Sweeps period by about 23% in the demo even though we old folks were down only 16%.

NBC's "The Voice" won the two hour competition with no one else even close. "Smash", however, continues its slide.

ABC's "The Bachelor" did come in second in the demo though not in total viewers. At 10:00 "The Bachelor: After the Rose" won.

CBS reruns pulled higher ratings than Fox which doesn't bode well for "Alcatraz".

Fox suits should be worrying about their plans for Monday. They're just going to kill "Bones" and embarrass the finishing weeks of "House".

The CW. :shrug:

Sorry I was so late with this, but as Lennon (John) said: "Life is what happens to you while you're busy making other plans."

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#130 OFFLINE   phrelin

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Posted 14 March 2012 - 12:32 PM

Here's the second Tuesday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


There were 11 million (18%) fewer viewers on average during the first two hours of prime time last night compared to the Sweeps average, which is why I call this ratings period the March Doldrums.

ABC ran new episodes of everything but "Last Man Standing." That left them #4 overall in the 8:00 to 10:00 competition. "Body of Proof" edged out a rerun of "Unforgettable" at 10:00 for #2 in the demo.

CBS with a full schedule of reruns in the 8:00 to 10:00 competition tied Fox for #1 in the demo while clobbering everyone among the 50+ folks.

Fox had a bright spot at 9:00 with "New Girl".

NBC's reality lineup is getting mediocre ratings, including "Fashion Star."

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#131 OFFLINE   phrelin

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Posted 15 March 2012 - 12:04 PM

Here's the second Wednesday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


ABC. When you look at the 8:00 - 10:00 totals, one can't help but notice the rerun effect last week. When ABC reran their comedy lineup about 10% of viewers didn't show up. This week they're back. But the ratings are down from the Sweeps period. "Revenge for Real" is underwhelming at 10:00.

CBS. "Survivor" and "CSI" were average but "Criminal Minds" was down a bit.

Fox. Last year "American Idol" pulled 7.4/22 - 22.18 million meaning a year-to-year 20% drop in total viewers and a 30% drop in the demo.

NBC's ratings were pathetic though "SVU" was a rerun.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#132 OFFLINE   phrelin

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Posted 16 March 2012 - 12:00 PM

Here's the third Thursday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here is the 8:00 to 10:00 competition averages:

Posted Image


For the entire night total viewership was down 19% compared to Sweeps.

CBS carried the March Madness NCAA Basketball First Round games last night which on the East Coast ran from 7:00 to 12:00. Here on the West Coast that was from 4:00 to 9:00 pm. The problem is TNT and TBS were also carrying NCAA Basketball First Round games, each with different games, at the same time which divides the fans. So CBS lost its normal high ratings on Thursday as it pulled only 50% of its Sweeps demo and 29% of Sweeps normal 50+ viewers for the night.

ABC, on the other hand, pulled 97% of its Sweeps average demo and 145% of its Sweeps average 50+ as it ran the series premier of "Missing" at 8:00 and new episodes of "Grey's Anatomy" and "Private Practice." The problem is the latter two ran close to average in ratings. So the real gain was with the premier of "Missing" which did well above what "Wipeout" pulled in the Sweeps period. But that isn't saying much. It will be interesting to see if "Missing" can hold even that not very impressive audience when "Big Bang Theory" returns on CBS.

Fox won the 8:00 - 10:00 competition because of "American Idol" in the 8:00 hour. Last year "Idol" pulled 5.6/19 - 19.00. So again, year-to-year it's 20% down in the demo and 18% down in the 50+ crowd.

The rerun of the "Touch" pilot which they ran as a special in January was well below "Bones" 3.5/11 - 12.49 million last year. It will be interesting to see if this "Touch" pilot early premier idea was as foolish as I think it was. They will have a chance to run only one new episode (next week) before CBS has its regular schedule back. Can "Touch" take and hold enough of the demo from "Person of Interest" which is the CBS new show winner so far this year?

NBC's return of "Community" and "30 Rock" during the 8:00 hour seemed to do well. But as we all know, "Big Bang Theory" being absent makes those ratings meaningless. And the missing 7 million viewers at 10:00 were mostly missing "The Mentalist" viewers that chose to do something else rather than see what was going on with "Awake."

The CW saw a 6% gain in its ratings compared to the Sweeps period. Of course, they ran reruns during one week of Sweeps which lowered the average by ... bet you guessed it ... 6%. ;)

Edited by phrelin, 16 March 2012 - 12:05 PM.
typo

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#133 OFFLINE   phrelin

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Posted 17 March 2012 - 10:40 AM

Here's the third Friday of the March Doldrums presented along with the February Sweeps averages:

Posted Image


And here is the 8:00 to 10:00 competition averages:

Posted Image


A large number of regular Friday viewers were absent last night reflecting the fact that we're in the March Doldrums for broadcast TV. During the 8:00 to 10:00 competition the demo was down 14% over 50 crowd was down 25%.

CBS is still having to share the March Madness NCAA Basketball prime time with TNT and TBS. It doesn't produce great ratings.

ABC's lineup did about average for a Friday.

Fox ran two hours of "Kitchen Nightmares" reruns which at 9:00 got about the same ratings as a new episode of "Fringe" would give them.

NBC ran reruns from 8:00 to 10:00. A new "Dateline" at 10:00 pulled terrible ratings.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#134 OFFLINE   phrelin

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Posted 19 March 2012 - 11:03 AM

Here's the third Sunday of March Doldrums with the 50+ demo broken out:

Posted Image


And here is the 8:00 to 10:00 competition averages:

Posted Image


CBS had a NCAA Basketball March Madness overrun which shifted the East Coast times for shows 43 minutes, so the CBS ratings are preliminary. What is shown by breaking out the 50+ ratings is the contrasting strategies of CBS and Fox. CBS won every time slot for the three weeks shown in the 50+ group while ranking lower in the demo except at 7:00. (All the CBS shows but "CSI:Miami" have been renewed for next year).

Fox, which basically competes only from 8:00 to 10:00, with 28% of the demo came in second behind ABC which had 31%, but was dead last in the 50+ group with 12% compared to CBS with 35%, ABC with 29% and NBC with 25%.

ABC's "Once Upon A Time" continues to do well while "GBC" lost the demo to "Celebrity Apprentice".

NBC's Sundays without football are not good, though "Celebrity Apprentice" seems to be a winner in its second hour at 10:00.

One of the more interesting statistics is that we older folks do like NBC's "Harry's Law" followed by "The Good Wife" on CBS.

Edited by phrelin, 19 March 2012 - 11:44 AM.
typo

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#135 OFFLINE   phrelin

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Posted 20 March 2012 - 12:11 PM

Here's the third Monday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


Welcome to the Live Viewers Age Groups Ratings Competition where we had two popular .

ABC's "Dancing with the Stars" with only 26% of the 18-49 demo is now running head-to-head with NBC's "The Voice" which garnered 34%. On the other hand "Dancing", which is aging as a show as well as in some of its "stars", garnered 46% of the 50+ compared to "The Voice" with 22%. Over last year, "Dancing" is down 26% in the 18-49 group and 7% in the 50+ group which means it retained its hold on most of the 50+ fans.

The first new "Castle" at 10:00 got a bit of a boost from "Dancing's" return.

CBS. Against two popular competition reality shows one would expect CBS to see a ratings drop. And though the entire 8:00-10:00 comedy lineup were new episodes and tied ABC in the 18-49 demo, the ratings were down from when the only competition was NBC's "The Voice". At 10:00 "Hawaii Five-0" won the 18-49 demo but it's ratings were down. I would expect to see the CBS lineup to get a big numbers bump when the Live+7 day ratings come out.

Fox as expected has lost a substantial number of viewers for "House" and last year's "Chicago Code" pulled 1.9/5 - 6.31 compared to "Alcatraz" this year with 1.5/4 - 5.07. I do not expect to see "House" or "Alcatraz" get a big numbers bump when the Live+7 day ratings come out.

In two weeks, Fox intends on killing "Bones" by premiering it at the 8:00 slot against ABC's "Dancing", NBC's "The Voice", and on CBS the Final Game of the NCAA Basketball March Madness. For some unfathomable reason they will also be showing a new episode of "House" in its new time 9:00 (where it died last fall).

NBC suits had to be worrying about the return of ABC's "Dancing" against "The Voice." And indeed "The Voice" did take a hit in the 18-49 demo but still won. It took a much bigger hit in the 50+ demo.

"Smash" continued to see a drop in ratings ending up #3 in all age groups at 10:00 with the return of new episodes of "Castle" and "Hawaii Five-0".

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
My AV Setup
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#136 OFFLINE   phrelin

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Posted 21 March 2012 - 12:19 PM

Here's the third Tuesday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


CBS is still in control of Tuesday, averaging over half of the total viewers, a third of the 18-49 viewers and 60% of the 50+ viewers in the 8:00 to 10:00 competition. And they had an even larger share at 10:00.

Fox's average for the three half-hours without new girl is 1.5 in the 18-49, 1.9 in the 50+, and 3.4 total. "New Girl" puts them at #3 in the two hour average competition ahead of ABC.

ABC's first hour of comedy is not doing too well. "The River" is now gone down the river, so at 9:00 they can recover with "Dancing with the Stars" results shows. That may give "Body of Proof" a slight boost.

NBC's "Biggest Loser" last night saw ratings more comparable to the Sweeps period. That probably won't hold beginning next week against the "DWTS" results shows. "Fashion Star" saw a ratings growth in the 10:00 hour.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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My AV Setup
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#137 OFFLINE   renbutler

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Posted 21 March 2012 - 01:03 PM

Season lows across the board for FOX Tuesday. Ouch.

#138 OFFLINE   phrelin

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Posted 22 March 2012 - 12:33 PM

Here's the third Wednesday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's the 8:00 to 10:00 competition averages:

Posted Image


Fox. Though still dominating the 8:00 to 10:00 competition "American Idol" continues to drop this year. Also the drop over last year should be worrying the Fox suits. The 8:00 hour last year was 7.1/21 - 21.75 million compared to this year's 4.5/14 - 15.52 million. The 9:00 hour last year was 8.2/22 - 25.20 million compared to this year's 5.3/14 - 17.59 million. For the two hours, from year-to-year there is a 36% drop in the 18-49 demo and a 26% drop in the 50+ group.

CBS is keeping a solid hold on the #2 position from 8:00 to 10:00 and "CSI" easily won 10:00.

ABC ran reruns for the night.

NBC's 8:00 hour sitcoms ratings are still very, very low. At 9:00 they premiered "Bent" to The CW level ratings. That was followed by Brian Williams with a The CW level 18-49 demo rating.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#139 OFFLINE   Church AV Guy

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Posted 22 March 2012 - 02:45 PM

NBC really can't catch a break!

Nielsen Overnights (18-49)
NBC's 'Bent' bombs in Wednesday night bow
New sitcom averages a 1.0 in 18-49s in its first episode
By Toni Fitzgerald, Media Life Magazine - Mar. 22, 2012

NBC's new comedy "Bent" had a rough first night.

The show bowed to disastrously low ratings, becoming the lowest-rated new scripted series this season.

"Bent" averaged a 1.0 in adults 18-49 in its first episode at 9 p.m., according to Nielsen overnights, and a 0.9 for the second episode, which aired at 9:30.
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http://www.medialife...y-night-bow.asp
Luke

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Evil is charming and beautiful. It makes you doubt yourself. It asks for one small compromise after another until it whittles you down, and it functions best when no one believes in it.--from Joan of Arcadia

#140 OFFLINE   phrelin

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Posted 23 March 2012 - 11:24 AM

Here's (you may need to use the link to see a full size version of the chart) the fourth Thursday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


I have put in red the difference between last night's number of viewers compared to the Sweeps period average as an indication of why I call this the March Doldrums for ratings. When the 50+ crowd is down more than the 18-49 demo you know broadcast TV isn't offering enough.

CBS had the NCAA Basketball Tournament March Madness last night even in the West Coast prime time. This is costing them income, big time.

ABC must have decided to burn off the initial three episodes of "Missing" during March Madness+AI. I don't get it. The rest of the night they ran reruns.

Fox. "American Idol" continues to see a ratings decline this year and it can't be because of the competition from the other networks, particularly last night. And year-to-year the drop is catastrophic. Last year's ratings were 6.2/19 - 20.74 million which means a 35% drop in the 18-49 demo, a 24% drop in the 50+ crowd, and 28% drop in total viewers.

The "season" premier of "Touch" started off pretty strong against rerun competition from ABC and basketball on CBS. We'll see how that holds up in April.

NBC. The continuing weak comedy ratings are obvious and "Awake" is just not getting viewers. Obviously, Thursday will have to be overhauled next year.

The CW. New episodes of "Vampire Diaries" are doing fairly well. "The Secret Circle" doesn't hold that audience even on a night when its audience doesn't even have a new "Grey's Anatomy" to consider.

Edited by phrelin, 23 March 2012 - 11:28 AM.
typo

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#141 OFFLINE   TBoneit

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Posted 23 March 2012 - 12:55 PM

NBC really can't catch a break!

Nielsen Overnights (18-49)
NBC's 'Bent' bombs in Wednesday night bow
New sitcom averages a 1.0 in 18-49s in its first episode
By Toni Fitzgerald, Media Life Magazine - Mar. 22, 2012

NBC's new comedy "Bent" had a rough first night.

The show bowed to disastrously low ratings, becoming the lowest-rated new scripted series this season.

"Bent" averaged a 1.0 in adults 18-49 in its first episode at 9 p.m., according to Nielsen overnights, and a 0.9 for the second episode, which aired at 9:30.
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http://www.medialife...y-night-bow.asp


I figured it was doomed when I saw they were doing two 1/2 hour episodes one after the other. next week too. I presume from that they don't expect it to succeed and just want to get the use of the episodes they paid for.

I watched it and I will watch it until it is no more. I also enjoyed Studio 60 on the Sunset Strip.

I'll most likely watch the spin off from the Closer too.
Remember when your kids were the TV set's remote control?

#142 OFFLINE   phrelin

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Posted 24 March 2012 - 11:21 AM

Here's (you may need to use the link to see a full size version of the chart) the fourth Friday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


Fox's scheduling habits were successful in completely killing "Fringe" which last night was returned to lower ratings than The CW's "Vampire Diaries" on Thursday. Of course the lead-in "Kitchen Nightmares" returned to lower ratings than last week's repeat.

CBS continued its run of the NCAA Basketball Tournament which seems to have been a winner last night.

ABC's lineup ran #2 for the night.

NBC's lineup didn't do very well.

The CW. :shrug:

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#143 OFFLINE   phrelin

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Posted 26 March 2012 - 11:45 AM

Here's (you may need to use the link to see a full size version of the chart) the fourth Sunday of March Doldrums with the 50+ demo broken out:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


Most ratings pretty much stayed the course with just minor changes from week-to-week. Fox ran some reruns which dropped their numbers while CBS had an NCAA Basketball Tournament overrun which distorts their numbers slightly and persuades a few "CSI:Miami" viewers to go to bed rather than stay up later than usual.

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#144 OFFLINE   phrelin

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Posted 27 March 2012 - 01:23 PM

Here's (you may need to use the link to see a full size version of the chart) the fourth Monday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


CBS ran reruns of its Monday lineup.

Fox's "Alcatraz" two-hour finale ran 4th behind the CBS reruns.

ABC's "Dancing with the Stars" ran second in the 18-49 demo (30% fewer) behind NBC's "The Voice" while "DWTS" ran first in the 50+ group (49% more). There's a significant generational split here.

"Castle" was first in the 10:00 competition, but "Hawaii Five-0" was a rerun.

NBC's "The Voice" gets very strong ratings in the demo. The big question is whether as a lead in it's propping up "Smash."

The CW ran a 2009 movie "Confessions of a Shopaholic" last night. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

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#145 OFFLINE   phrelin

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Posted 28 March 2012 - 02:54 PM

Here's (you may need to use the link to see a full size version of the chart) the fourth Tuesday of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


Compared to last year, in the 8:00 to 10:00 competition viewership was down about 10% across all demos. And yet, at 10:00 the demo was 24% higher than last year and 29% higher in the 50+ group.

ABC's two "DWTS" shows, the recap and the results, over the two hours compared to last year were down about 28% in both the demo and the 50+ crowd. "Body of Proof" was also down that much, but did win the demo last night.

CBS. Compared to last year "NCIS" saw a 9% drop in the demo and a 21% drop in the 50+ group. "NCIS:LA" saw a 16% drop in the demo and no drop in the 50+ group. At 10:00 "Unforgettable" was up 5% in the demo and 4% in the 50+ group over "The Good Wife" last year.

Fox's comedy lineup with a rerun of "Raising Hope" at 8:30 didn't do too well last night, including "New Girl" which during Sweeps won the demo in its time period but placed #3 last night. (Last year Fox ran reruns.)

NBC's cheap reality lineup gave them #3 in the two hour competition and in the 10:00 competition.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#146 OFFLINE   phrelin

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Posted 29 March 2012 - 04:46 PM

Here's (you may need to use the link to see a full size version of the chart) the fourth Wednesday - and last night - of March Doldrums with the 50+ demo broken out along with the February Sweeps averages:

Posted Image


And here's (you may need to use the link to see a full size version of the chart) the 8:00 to 10:00 competition averages:

Posted Image


ABC ran reruns except for "Happy Endings" at 9:30 which IMHO looks like it's headed for an unhappy ending.

CBS ran reruns except for "Survivor: One World" at 8:00 which seems to be holding its own at #2 considering how long the show has been on - first episode May 31, 2000, last night was season 24, episode 7.

Fox. "American Idol" did not see a ratings drop week-over-week. Year-over-year, however, saw a 33% drop in the 18-49 demo and a 9% drop in the 50+ crowd.

NBC The last episodes of "Whitney" and "Are you There Chelsea" (I'm assuming even though we love "Whitney") didn't do as badly as a typical show on The CW. That's the best I could come up with.

"Bent" and "Brian Williams" on the other hand are getting the same ratings as a typical The CW show.

The CW. :shrug:

Tonight begins the four week Spring runup to the April 26 - May 23, 2012 Nielsen May Sweeps. Any shows that haven't yet been picked up or dropped will see their fates determined prior to the big "June Upfront" presentation to advertisers as its called.

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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My AV Setup
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