Jump to content


Welcome to DBSTalk


Sign In 

Create Account
Welcome to DBSTalk. Our community covers all aspects of video delivery solutions including: Direct Broadcast Satellite (DBS), Cable Television, and Internet Protocol Television (IPTV). We also have forums to discuss popular television programs, home theater equipment, and internet streaming service providers. Members of our community include experts who can help you solve technical problems, industry professionals, company representatives, and novices who are here to learn.

Like most online communities you must register to view or post in our community. Sign-up is a free and simple process that requires minimal information. Be a part of our community by signing in or creating an account. The Digital Bit Stream starts here!
  • Reply to existing topics or start a discussion of your own
  • Subscribe to topics and forums and get email updates
  • Send private personal messages (PM) to other forum members
  • Customize your profile page and make new friends
 
Guest Message by DevFuse

Photo
- - - - -

UFC Season Ticket


  • Please log in to reply
26 replies to this topic

#26 OFFLINE   zimm7778

zimm7778

    Hall Of Fame

  • Registered
  • 1,162 posts
Joined: Nov 11, 2007

Posted 13 February 2012 - 09:22 PM

The UFC PPV numbers are not great. A great PPV is close to 1 million buys. This would be great if they priced it similar to NFLST and gave you access to all PPVs. If you leave DTV, you lose it, you can't cancel, etc.

I would say most UFC fans don't buy all the cards, most likely the average is closer to 2-3 PPVs per year. Doing this would guarantee a number of viewers for the PPV, most likely that would be higher than average. The UFC could then raise their ad price.


Ok but what's average. I know when I gave up on wrestling the average was about 150K-200K for most of WWE and I think TNA was about 20,000. Those were big enough numbers to keep them doing more. Obviously the more you do the lower the number of buys is going to be for each.

...Ads Help To Support This Site...

#27 OFFLINE   detroit_fan

detroit_fan

    Legend

  • Registered
  • 119 posts
Joined: Dec 27, 2007

Posted 13 February 2012 - 09:45 PM

The UFC PPV numbers are not great. A great PPV is close to 1 million buys. This would be great if they priced it similar to NFLST and gave you access to all PPVs. If you leave DTV, you lose it, you can't cancel, etc.

I would say most UFC fans don't buy all the cards, most likely the average is closer to 2-3 PPVs per year. Doing this would guarantee a number of viewers for the PPV, most likely that would be higher than average. The UFC could then raise their ad price.


1mill is an unrealistic ppv rate for the UFC. With the exception of Lesnar and GSP no one really pulls close to that. Rampage and Evans did close to a mill, but that was an exception for them. They are really happy with the last ppv buy rate which appears to be 400K. From what I have read anything over 150K-200K buys is all profit. Here are last years top draws-

1. Jon Jones
UFC card headliner: 3 times
UFC 128 Pay-per-View buys: 445,000
UFC 135 Pay-per-View buys: 475,000
UFC 140 Pay-per-View buys: 480,000
--> Total: 1 400 000
Boxing comparison: Manny Pacquiao vs. Juan Manuel Marquez III (2011): 1 450 000

2. Anderson Silva
UFC card headliner: 2 times
UFC 126 Pay-per-View buys: 725,000
UFC 134 Pay-per-View buys: 335,000
--> Total: 1 060 000
Boxing comparison: Floyd Mayweather vs. Juan Manuel Márquez (2009): 1,050,000

3. Quinton Jackson
UFC card headliner: 2 times
UFC 130 Pay-per-View buys: 325,000
UFC 135 Pay-per-View buys: 475,000
--> Total: 800 000
Boxing comparison: Ricky Hatton vs. Manny Pacquiao (2009): 850 000

3. Georges St-Pierre
UFC card headliner: 1 time
UFC 129 Pay-per-View buys: 800,000
--> Total: 800 000
Boxing comparison: David Haye vs. Nikolai Valuev (2009): 800 000 (UK PPV only)

4. Maurício Rua
UFC card headliner: 2 times
UFC 128 Pay-per-View buys: 445,000
UFC 139 Pay-per-View buys: 270,000
--> Total: 715 000
Boxing comparison: Manny Pacquiao vs. Joshua Clottey (2010): 700 000

5. B.J. Penn
UFC card headliner: 2 times
UFC 127 Pay-per-View buys: 260,000
UFC 137 Pay-per-View buys: 280,000
--> Total: 540 000
Boxing comparison: Miguel Cotto vs. Antonio Margarito II (2011): 600 000

6. Frankie Edgar
UFC card headliner: 2 times
UFC 125 Pay-per-View buys: 270,000
UFC 136 Pay-per-View buys: 225,000
--> Total: 495 000
Boxing comparison: Manny Pacquiao vs. Juan Manuel Marquez II (2008): 400 000

Also, I think you are underestimating how many ppv the average UFC fans buys. The casual fan may pick and chose a card here and there, but MMA's fan base for the most part is very loyal, and even a crappy card can still pull 250K almost guaranteed. I know I have never missed a ppv in at least 7-8 years.




Protected By... spam firewall...And...