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Guest Message by DevFuse

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"Smash" on NBC

sticking

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31 replies to this topic

#1 OFFLINE   phrelin

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Posted 02 February 2012 - 01:08 AM

Robert Greenblatt has been Chairman of NBC Entertainment since Comcast took control. From 2003 to 2010, Greenblatt was President of Entertainment for Showtime Networks. So far we haven't had much opportunity to see what he can do for do for NBC. But we'll see next Monday at 10:00.

"Smash" is likely to be a well-written drama with the musical theater sense of "A Chorus Line." Theresa Rebeck, creator, writer, and executive producer has a solid reputation. Steven Spielberg has put significant money into the show.

"Smash" was first presented to Greenblatt when he was at Showtime. It's a natural for a premium network - a showcase series. Greenblatt was responsible for Showtime airing "Dexter", "Weeds" and "Nurse Jackie."

The kicker line for the show describes it as "There is more drama behind the scenes than on stage, as the team prepares an ambitious Broadway musical on the life of Marilyn Monroe." Actors in key roles are Anjelica Huston, Debra Messing, and Jack Davenport. But the talented singer and actress Katharine McPhee, yes the "American Idol" runner-up, is the centerpiece and I'm sure will be working her heart out on this one.

But on Showtime a show's survival depends on whether it attracts viewers who will pay for the Showtime premium package, viewers who frequently record things for later viewing, a habit that doesn't matter as long as they pay.

"Smash" is on a broadcast network. Advertising still covers most of the budget. Advertisers still focus on ratings - live viewers with an emphasis on demos, age 18-49, with an extra emphasis on 18-34.

"Smash" follows "The Voice" which hasn't been the typical live viewer ratings dud for NBC, but it is a competition show that almost has to be viewed live. "Smash" is going to be recruiting for live viewers ages 18-49 at 10:00 on Monday against "Hawaii Five-0" and "Castle." Over-50 or use a DVR, you need not apply.

I will, of course, be recording it and I wish Greenblatt well. We're over-50 and go to bed between 10:00 and 10:30, so even if we were a Nielsen family, nobody would care. But we do pay for Showtime....;)

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#2 OFFLINE   dmspen

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Posted 02 February 2012 - 09:13 AM

The first episode of SMASH has been available on several of the video services for a while. We watched it via Amazon Video last week. Not a bad show - certainly better than Glee which has gone over the top. McPhee does a fair acting job. Interesting to see how the Idol runner-ups do better than the winners often...

#3 OFFLINE   Stuart Sweet

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Posted 02 February 2012 - 09:39 AM

When I first heard about this show I was intrigued. Then I was excited. Unfortunately NBC has been promoting it so hard that I am already tired of it. I'll give it a sampling, but it already seems stale, like I've seen the best parts. I also wonder, given NBC's track record, if they will be able to keep quality production values throughout the first season.
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#4 OFFLINE   Laxguy

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Posted 02 February 2012 - 10:22 AM

Dang! Also over 50 and prone to DVR use. Miss McPhee looks amazing in the promos/
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#5 OFFLINE   bobsupra

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Posted 02 February 2012 - 10:24 AM

I am interested in this series....especially Megan Hilty 'cause she is the one with talent. McPhee looks good and has a decent voice, but Hilty has the creds. Be interesting to see (on my dvr).
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#6 ONLINE   Steve

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Posted 02 February 2012 - 10:31 AM

Mrs. and I watched it via NBC on demand and thought it was pretty good. We'll definitely continue to watch it.
/steve

#7 ONLINE   sigma1914

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Posted 02 February 2012 - 10:33 AM

How much is singing compared to story?
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#8 ONLINE   Steve

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Posted 02 February 2012 - 11:29 AM

How much is singing compared to story?

IIRC, about 2/3 story. Maybe 40/60 (story).
/steve

#9 OFFLINE   pfp

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Posted 02 February 2012 - 01:16 PM

If it's another Viva Laughlin I'm out.
I do, I offer a complete and utter retraction. The imputation was totally without basis in fact, and was in no way fair comment, and was motivated purely by malice, and I deeply regret any distress that my comments may have caused you, or your family, and I hereby undertake not to repeat any such slander at any time in the future.

#10 OFFLINE   celticpride

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Posted 02 February 2012 - 01:42 PM

this shows how stupid NBC is ,why on earth didn't they put this show on right after the superbowl???? they dont know how to promote programs properly!, it dont matter to me anyway as i hate musicals,and i watch hawaii 5 o and record castle.:nono2:

#11 OFFLINE   phrelin

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Posted 06 February 2012 - 03:16 PM

I'm looking forward to this show though I'll be recording it to watch tomorrow.

But I can't help but wonder if this from TV Week NBC's High-Priced Series Gamble Premieres Tonight. Word in Hollywood Is That Marketing for the Show Has Already Hit $20 Million to $25 Million; NBC Says It's Less Than $10 Million reflects a waste of money. The NY Times article they quote says these numbers do not include "the value of all the promotional mentions that have appeared elsewhere -- between shows, in the middle of shows, on the bottom of the screen during shows -- on NBC and its sister channels (USA, Bravo, MSNBC, CNBC, etc.) over the last month."

Comcast said they were going to dump money into NBC, but does the paid marketing really help?

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#12 OFFLINE   Laxguy

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Posted 06 February 2012 - 03:27 PM

this shows how stupid NBC is ,why on earth didn't they put this show on right after the superbowl???? they dont know how to promote programs properly!, it dont matter to me anyway as i hate musicals,and i watch hawaii 5 o and record castle.:nono2:


Well, they caught me! I was writing some e-mails, and along comes The Voice, and before I knew it, I was hooked! Up to now I've avoided those shows. Perhaps the judges are more interesting. (I didn't consider Cowell so much interesting as merely contentious)

Perhaps the competitive aspect of the show blends somewhat with the competitive nature of the program preceding?
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#13 OFFLINE   mreposter

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Posted 07 February 2012 - 04:18 PM

It looks like NBC is stripping the pilot across many of it's cable networks Thursday at midnight. (technically friday morning.) It's on Style, E, Bravo, USA and Oxygen.
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#14 OFFLINE   Earl Bonovich

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Posted 07 February 2012 - 04:26 PM

My wife and I enjoyed it significantly...

We will see what it is like after 13 episodes (That they have supposidly already fillmed), and thus the tinkering started by the network and other influences.
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#15 OFFLINE   Laxguy

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Posted 07 February 2012 - 05:04 PM

Don't know if this is considered a spoiler or not, as it's pure conjecture on my part, but:
.
.

.

.
.

.
[spoiler spacing]

.

,

Isn't it likely that both women get key roles in the "Play", McPhee as Norma Jean, and Hilty as MM??
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#16 OFFLINE   Alan Gordon

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Posted 07 February 2012 - 05:24 PM

I haven't watched it yet, but my cousin was in NY the night they were filming scenes for an episode in Times Square. I let her know about it, but she was going to be at a Broadway show that night, so she couldn't go to the filming. That would have been cool...

I'm a big McPhee fan though, so I'll be watching the whole first season regardless. I'm kind of surprised whoever the production company is that they didn't put songs out on iTunes ala "Glee."

~Alan

#17 OFFLINE   spartanstew

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Posted 07 February 2012 - 05:34 PM

I had no idea there were McPhee fans. She hasn't done anything yet, has she?

I'm sure Directv can't wait to get their hands on your unit.

 
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#18 OFFLINE   Alan Gordon

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Posted 07 February 2012 - 05:41 PM

I had no idea there were McPhee fans. She hasn't done anything yet, has she?


I own her first album. She has multiple other ones that I didn't know about until last year. I'll most likely pick them up eventually.

She's also done some movies and TV shows prior to this.

Basically, I'm a fan of her voice. I think she's very talented, but for multiple reasons, has yet achieve success musically.

~Alan

#19 OFFLINE   phrelin

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Posted 08 February 2012 - 12:22 AM

Excellent pilot, portends to be an excellent show. Of course, that's only if NBC doesn't screw it up somehow. But it's Greenblatt's baby so I assume he won't allow that to happen.

On the other hand, I cannot see why 2.5 million people, including 0.8 million in the 18-49 demo quit watching by 10:30. :confused:

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#20 OFFLINE   Laxguy

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Posted 08 February 2012 - 08:44 AM

And can someone please remind me why those 18-49s are so important? Don't we older folk have and spend more money? Which makes advertisers happier?
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