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Super Bowl Worst and Best Commercials 2012


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#26 OFFLINE   Stuart Sweet

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Posted 06 February 2012 - 11:14 AM

Wow...

Ad-wise, the worst super bowl I can remember. The Acura and Ferris Bueller ads were ok but they were extensively leaked early. So was the Fiat ad. I guess I'll stop watching the game for the ads from now on.
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#27 OFFLINE   njblackberry

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Posted 06 February 2012 - 11:17 AM

Like the Acura ad and the TeleFlora ad because, well, I liked it :)

Didn't think much of the Clint Eastwood commercial, and loved that Twinkies survived the armageddon.

The Metlife/Everyone commercial with all of the cartoon characters from my youth also hit home.

Elton John/Pepsi didn't do it, and I didn't watch the old lady at Halftime :lol::lol::lol:

#28 OFFLINE   Laxguy

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Posted 06 February 2012 - 11:17 AM

Wow...

Ad-wise, the worst super bowl I can remember. The Acura and Ferris Bueller ads were ok but they were extensively leaked early. So was the Fiat ad. I guess I'll stop watching the game for the ads from now on.


Heh. Maybe next year we'll be saying "I went to an ad-fest presentation and a great football game broke out!".....

Wishin' and hopin'.......
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#29 OFFLINE   phrelin

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Posted 06 February 2012 - 11:19 AM

Chrysler's ad was hypocritical. A good number of their vehicles are built in Mexico and Canada.

It's advertising, but inspiring. The point being that they have, in fact, reopened assembly lines in Michigan.

It's similar to all the news about GM beating Toyota in sales last year when the latter is struggling to get full production back after the earthquake/tsunami, and not mentioning that GM has the highest sales numbers in China by a wide margin. All that still doesn't mean GM sales rebounding isn't worth noting.

The Eastwood ad was stunningly inspiring and you only find out who "sponsored" the ad at the end. I wish someone would force viewing of that ad at the next gathering of execs and politicians in Silicon Valley.

Edited by phrelin, 06 February 2012 - 12:09 PM.
typo

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#30 OFFLINE   photostudent

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Posted 06 February 2012 - 11:50 AM

I didn't see it that way, but I was focussed on what I thought was more a message to us citizens.

BTW, the video is available online.


First of all it was a good game and that is what counts. I agree the Chrysler ad was very positive for the whole auto industry, as opposed to Chevy's cheap shot at Ford. I never understood the "service industry" concept of America. The other ads were not very impressive to me.

#31 OFFLINE   Laxguy

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Posted 06 February 2012 - 02:33 PM

Anyone have a take on which commercial cost the most $$$?
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#32 OFFLINE   Lord Vader

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Posted 06 February 2012 - 02:47 PM

Wow...

Ad-wise, the worst super bowl I can remember. The Acura and Ferris Bueller ads were ok but they were extensively leaked early. So was the Fiat ad. I guess I'll stop watching the game for the ads from now on.


I Kind of agree. A few ads made me chuckle a little, but none stood out as "Wow! Great commercial!" ones.

FAITH: I find the lack of it disturbing.

 


#33 OFFLINE   TBoneit

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Posted 06 February 2012 - 03:05 PM

You watch Commercials??
Remember when your kids were the TV set's remote control?

#34 OFFLINE   Lord Vader

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Posted 06 February 2012 - 03:06 PM

Only those during the Super Bowl.

FAITH: I find the lack of it disturbing.

 


#35 OFFLINE   mreposter

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Posted 06 February 2012 - 03:43 PM

Chrysler-Clint Eastwood stirring words, but his voice has gotten really weak. I'm surprised they didn't do more to boost it up. Also the NFL has now demanded they pull the ad. I think they're objecting to the use of the word "halftime." Anybody know more?

PEPSI-Elton John a bit too political for my taste - it's an obvious play on the Occupy Wallstreet movement. It probably plays well with a certain percentage of the youth segment, but then again, I don't see them actually giving away Pepsi... they still want their buck and a quarter for a can of the stuff.

BUDHistorical stuff was really flat. Miss their humorous ads.

CHEETAHFunny, but can't remember what they were advertising

Howard Stern & Betty WhiteThought these NBC ads were the funniest of the night. Love Howard with the hose, makes me want to watch the show and see if he can out-do Simon. The Betty White "eyes up top" line was classic.

Will FerrellOld Milwaukee only ran his ad in one town in Nebraska! Goin' for the internet buzz.
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#36 OFFLINE   phrelin

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Posted 06 February 2012 - 03:52 PM

Chrysler-Clint Eastwood stirring words, but his voice has gotten really weak. I'm surprised they didn't do more to boost it up. Also the NFL has now demanded they pull the ad. I think they're objecting to the use of the word "halftime." Anybody know more?

Per the Baltimore Sun:

Just got word from an NFL spokesman that the NFL did not ask Google/Youtube to take down Chrysler's popular "Halftime in America" commercial, featuring Clint Eastwood.

From NFL spokesman Brian McCarthy moments ago, via email to me: "The NFL did not file a copyright complaint about this ad with Google. We have asked Google to reinstate the ad immediately. Google is looking into why the ad was removed."

That appears to be true as after I edited it back into my post above it hasn't disappeared.

EDIT: By the way, this ad may get more mileage than any ad since Apple's 1984 ad since apparently the talking heads are talking about it. See this article.

EDIT: One final comment from me. I don't get the political thing. I guess the pundits hope that American's will continue to have the memories of gnats. From a CBS News article dated December 19, 2008:

President Bush will soon announce his plan to rescue the automakers....


Edited by phrelin, 06 February 2012 - 04:04 PM.

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#37 OFFLINE   carlsbad_bolt_fan

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Posted 06 February 2012 - 07:30 PM

Apparently Clint Eastwood is also being hypocritical:

http://jalopnik.com/...s-like-chrysler

Clint Eastwood Doesn’t Think We Should Bail Out Car Companies Like Chrysler

The Clint Eastwood Super Bowl Ad was a pep talk for Detroit and a threat to those people who don't think automakers like Chrysler are capable of making a comeback. People like Clint Eastwood, who voiced his opposition to the auto bailout in very clear terms just a few months ago.

No one is going to put words in Clint Eastwood's mouth. The man is independent, tough, and has earned the right to speak for himself on issues like the bailout. So, here's what he told the Los Angeles Times just three months ago:

"We shouldn't be bailing out the banks and car companies. If a CEO can't figure out how to make his company profitable, then he shouldn't be the CEO."

Now flash forward to yesterday's Super Bowl ad when he said this:

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

Yes, we all pulled together by bailing them out. We guess although he'd rather you didn't, but since you have, he's now willing to be the literal voice of the campaign championing a saved Chrysler.

A Chrysler he didn't want saved.

But hey, at least he donated the money he made from the ad to charity.


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#38 OFFLINE   phrelin

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Posted 06 February 2012 - 07:33 PM

If you want to know what those that tweet and Facebook thought, from Advertising Age:

Posted Image


It's odd that nobody here mentioned the H&M commercial.:sure:

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#39 OFFLINE   Davenlr

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Posted 06 February 2012 - 07:35 PM

Like everyone else, Eastwood has the right to change his mind I suppose. All the candidates do. Most everyone I know has changed their mind. Its just human to alter your judgement on issues when presented with (additional/better/verified) facts.

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#40 OFFLINE   Getteau

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Posted 06 February 2012 - 08:30 PM

Since I have a fat dog that can barely fit through the dog door, I thought the fat dog commercial was the best. My runner-up would be the M&M commercial.

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#41 OFFLINE   Laxguy

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Posted 06 February 2012 - 09:55 PM

Like everyone else, Eastwood has the right to change his mind I suppose. All the candidates do. Most everyone I know has changed their mind. Its just human to alter your judgement on issues when presented with (additional/better/verified) facts.


Right.

Equally important, perhaps more so, is I didn't get that Eastwood was talking about the management. To me, it was the "people of Detroit".... the workers.
Maybe I'm just naive.
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#42 OFFLINE   Heynonny

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Posted 06 February 2012 - 10:11 PM

I didn't get that Eastwood was talking about the management. To me, it was the "people of Detroit".... the workers.
Maybe I'm just naive.

The ****Wing is going berserk over the ad. Fun to read the initial diaries and such, though much of it was quickly removed.

BTW the "pulled" ad issue is a confusion about a totally different ad, resulting in Eastwood's ad being deleted accidentally. Nobody (other than the ****Wing) has problems with the Eastwood ad.

#43 OFFLINE   mreposter

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Posted 07 February 2012 - 04:54 AM

First of all it was a good game and that is what counts.


+1

Nail-biter til the final play with plenty of surprises like the safety on Brady early in the first quarter to the guy squatting his way into the end zone, it was one heck of a game.
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#44 OFFLINE   dmspen

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Posted 07 February 2012 - 08:40 AM

Am I the only one that liked the Audi vampire ad?

#45 OFFLINE   Laxguy

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Posted 07 February 2012 - 10:33 AM

Am I the only one that liked the Audi vampire ad?


NO! It was one of the better ones.

Funny, last night I FF through most of the play to take another look. Quite a few ads I don't even recall seeing on Sunday!
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#46 OFFLINE   Chuck W

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Posted 07 February 2012 - 11:43 AM

My favorite was the "Man's Best Friend" Doritos commercial. I can see some people saying "OMG" to the concept, but I thought it was hilarious.

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#47 OFFLINE   Laxguy

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Posted 07 February 2012 - 02:04 PM

If you want to know what those that tweet and Facebook thought....<< Snipped bits out >>

It's odd that nobody here mentioned the H&M commercial.:sure:



Heh.... If it was the "most popular" on social media, doesn't that mean that straight women make up the majority of those so posting?? I can't imagine straight guys "liking" that ad.
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#48 OFFLINE   phrelin

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Posted 09 February 2012 - 05:53 PM

The according to AdAge the Nielsen folks have weighed in on the commercials as follows:

Posted Image


The biggest disconnect here is that controversial Clint Eastwood commercial. Apparently a lot of folks didn't pick up it was for Chrysler but they liked it. :sure:

And the goofy stuff around that commercial just keeps rolling along. AdAge reports that along with the Karl Rove et al goofy reaction, at the other extreme protests are coming in "some are upset that the protest signs used in the spot were scrubbed clean of the pro-union messages."

And then according to Bloomberg former U.S. President George W. Bush finds himself at a car dealers convention having to defend loans to GM and Chrysler his administration provided at the end of his term.

Ain't politics in America grand? A truly inspiring commercial leads to two Presidents defending their actions.:nono2:

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#49 OFFLINE   elaclair

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Posted 09 February 2012 - 09:38 PM

Heh.... If it was the "most popular" on social media, doesn't that mean that straight women make up the majority of those so posting?? I can't imagine straight guys "liking" that ad.

Nor a lot of gay guys either...just sayin'

#50 OFFLINE   mreposter

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Posted 11 February 2012 - 06:26 PM

Hyundai ran a different set of commercials during the SuperBowl broadcast in Canada. Some of these are pretty funny. I especially like the one with the guy on the cell phone.
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