No way it gets put in to the same package as BTN. It will probably be in a certain package for viewers inside the PAC-12 footprint and sports pack for everyone else. Or I can even see DirecTV not adding the network. I honestly don't see them losing very many subscribers if they don't carry the channel. It's a very niche channel that 3/4 of the country doesn't care about. And I heard that the PAC-12 wants around 80 or 90 cents a subscriber. Ha. They are out of their minds. That's more than BTN gets and the Big Ten conference is much more popular.
According to this article, the Pac-12 already has a wider distribution than the Big-10 Network, and that's before negotiating any satellite distribution. Also, one of the guys behind the scenes worked on launching the BTN, and they're calling this version 2.0.
First, Pac-12 Networks lined up four partners - Comcast, Time-Warner, Cox and Bright House - that already reach 40 million homes. So if Pac-12 Networks launched today, it'd be No. 11 in the country in sports networks for distribution.
(According to Sports Business Journal, these were the top-10-distributed sports networks for June, rounded off: 1, ESPN, 100.1 million TV homes. 2, ESPN2, 99.9 million. 3, Golf Channel, 83.8 million. 4, Speed, 78.5 million. 5, Versus, 76.2 million. 6, ESPN News, 74.2 million. 7, ESPNU, 73.2 million. 8, NFL Network, 56.9 million. 9, MLB Network, 56.2 million. 10, NBA TV, 55.6 million.)
While Maestas says the 40-million start is a robust number, he adds, "In 12 months, I think they'll easily pick up another 20-25 million households."
Not sure how that's possible to have all those households with only a few cable co's attached, but it's an interesting read...